# InsuredMine vs AgencyZoom vs NowCerts: 11 Best CRM for Insurance Agents (2026)

> For most United States agencies the best CRM for insurance agents is InsuredMine, because it names a two way sync with Applied Epic and eight other agency management systems. AgencyZoom is the best value at $149 to $349 a month with 7 users, and two way with AMS360, QQCatalyst and NowCerts. NowCerts puts the CRM inside the AMS from $99 a month. Health and Medicare agencies should look at AgencyBloc AMS+ and AgencyView.

- URL: https://topelevens.com/crm-for-insurance-agents
- Last verified: 2026-10-31
- Methodology: https://topelevens.com/methodology
- JSON: https://topelevens.com/api/lists/crm-for-insurance-agents · CSV: https://topelevens.com/api/lists/crm-for-insurance-agents/csv

## Ranking

### #1 InsuredMine · 8.1/9.4
- Best for: A property and casualty or commercial agency on Applied Epic, AMS360, Sagitta, HawkSoft, QQCatalyst, NowCerts or Nexsure that wants the CRM and the AMS to write to each other, and raters such as TurboRater, QuoteRUSH and PL Rater feeding the same record.
- Richardson, TX · founded null · $$ (per user, per month; the figure is drawn by a script on insuredmine.com/pricing: $69 billed monthly or $62 annually on the user licence, $118 or $106 on the second card, and a second script on the same page sets $49; setup and implementation fees where applicable; texts $10 per 1,000, emails $10 per 10,000)
- InsuredMine names more agency management systems than any CRM on this page, and on the one most large agencies run, Applied Epic, it describes a sync in both directions: accounts, contacts and tasks go from InsuredMine to Epic and Epic sends a fuller data set back. Its integrations page also names AMS360, Sagitta, Evo, HawkSoft, QQCatalyst, NowCerts, BenefitPoint and Dyad Nexsure, with NowCerts described as a two way sync of accounts, contacts, policies, notes, files and tasks. That is the job a CRM has in an agency, and InsuredMine says how it does it. It loses points on price: the per user figure is written into the page by a script rather than printed, two scripts on the same page disagree, and the AMS link is not in the trial.
- Pro: The integration list is specific. Nine agency systems are named on insuredmine.com/integrations, plus TurboRater, QuoteRUSH and PL Rater for quotes, Canopy Connect for reading a client's current policy details, and RingCentral, Twilio and Lightspeed Voice for calls and texts. The Applied Epic page says what moves in each direction. The FAQ says the agency owns its data.
- Con: The pricing page does not print a number in its HTML; a script fills it in, at $69 a user a month on the monthly tab, and a second script on the same page sets $49. Setup and implementation fees apply where applicable and are not stated. The trial excludes the AMS integration, which is the reason to buy. Monthly plans need 30 days' notice to cancel. The SOC 2 Type II line is a vendor claim.
- Risk signals (low, checked 2026-10-31): Live vendor with a Richardson, Texas address. Pricing page read on 31 October 2026: per user figures are set by page scripts that disagree ($49 and $69 for the same element). Integrations and the Applied Epic sync description read the same day. No adverse public signal checked beyond the vendor pages.

### #2 AgencyZoom · 7.9/9.4
- Best for: An independent property and casualty agency on AMS360, QQCatalyst or NowCerts that wants a sales pipeline, producer goals, renewal and winback automation and a printed monthly price for up to 7 users, from a CRM whose site footer names Vertafore.
- null · founded null · $$ (Independent: Essential $149, Growth $199, Pro $349 a month with 7 users; as displayed; captive agent tabs show their own plans including $99 single location and $129 multiple location; an annual toggle is marked 20% off; 14 day trial)
- AgencyZoom prints the clearest price of any insurance CRM on this page: $149, $199 or $349 a month for an independent agency, with 7 users included on every plan and a 14 day trial. Its own help centre then says exactly how deep each AMS link goes, which almost no one else does. QQCatalyst, AMS360 and NowCerts are two way syncs. HawkSoft is mainly one way, from HawkSoft into AgencyZoom. Applied Epic, EZLynx, TAM and AgencyMatrix come in by customer import. That honesty is worth a lot, and it is also the reason it sits second: an agency on Epic gets an import, where InsuredMine describes a sync.
- Pro: Seven users are included at every tier, so the arithmetic is easy: Growth at $199 a month is about $28 a user, by our arithmetic. The help centre article on AMS integrations lists sync depth system by system. Rater integration is on every independent plan; renewal automation and two way email and texting start at Growth. The site footer names Vertafore.
- Con: Applied Epic, EZLynx, TAM and AgencyMatrix connect only by customer import, and HawkSoft is mainly one way. The pricing page says some AMS integrations may require additional costs without naming which. More than 7 users means a call to sales. The 35,000+ users figure is a vendor claim. The site footer still reads 2023.
- Risk signals (none, checked 2026-10-31): Live product; the site footer names Vertafore. Prices, the 7 user inclusion and the 14 day trial read on agencyzoom.com/pricing on 31 October 2026; sync depth by AMS read on support.agencyzoom.com the same day. No adverse public signals found on the pages read.

### #3 NowCerts · 7.4/9.4
- Best for: A small independent agency that would rather have the CRM inside the agency management system than sync two products: sales pipeline, renewal centre, commission reconciliation and ACORD forms in one login.
- null · founded null · $$ (nowcerts.com/pricing: Essentials $99 for 1 user, Professional $169 for 2, Business $349 for 5, $45 per additional user, IVANS carrier downloads $35 on the two lower plans; momentumamp.com/pricing, where NowCerts' own Pricing link points: $119, $199, $419 and $54 a seat)
- NowCerts is an agency management system, not a stand alone CRM, and that is why it is here. Its plans include sales pipeline management, a renewal centre, an agency overview dashboard and commission reconciliation, so the question this page ranks on, whether the CRM and the AMS agree, does not arise: they are one record. AgencyZoom and InsuredMine both name a two way sync with it, so an agency can add either later. It would rank higher if it printed one price. Its own pricing page shows $99, $169 and $349 a month, while the Pricing link in its own menu goes to momentumamp.com, which shows $119, $199 and $419 for the same plan names.
- Pro: The plan table lists sales pipeline management, a renewal centre, ACORD forms, billing and commission reconciliations. Seats, storage and onboarding are printed per tier. A free start is offered on each self serve plan.
- Con: Two price tables for the same plans, $99 against $119 at entry and $45 against $54 a seat, and the one the menu links to is the higher. IVANS carrier downloads cost $35 extra on the two lower plans. Two way texting runs through Twilio at additional cost. Producer goals, lead vendor feeds and winback automation, which AgencyZoom lists, do not appear in the NowCerts plan table.
- Risk signals (low, checked 2026-10-31): Live product. Both price tables read on 31 October 2026 and disagree; the nowcerts.com menu links Pricing to momentumamp.com. No adverse public signals found on the pages read.
  - [pricing] nowcerts.com/pricing shows $99/$169/$349 and $45 a seat; momentumamp.com/pricing, linked from the same menu, shows $119/$199/$419 and $54 a seat. (NowCerts and Momentum pricing pages: https://momentumamp.com/pricing, 2026-10-31)

### #4 AgencyBloc AMS+ · 7/9.4
- Best for: A health, Medicare, group benefits or life agency, or an upline, that wants the CRM, VoIP, texting, scope of appointment forms and commissions in one system built for those lines, with quoting through Connecture, SunFire or Employee Navigator.
- null · founded null · Not published (AMS+ plans Grow, Accelerate and Elevate are quoted; Commissions+ priced on transaction volume; Quote+ on groups quoted)
- AgencyBloc says outright that in health, benefits and Medicare the CRM and the agency management system are the same thing, and AMS+ is built that way: leads, clients, policies, VoIP with call recording, texting, electronic scope of appointment and commissions in one record. It is also where Radius went. AgencyBloc bought RadiusBob in 2022 and Radius is no longer sold, so a Radius user's upgrade path is here. The pricing page names the quoting and enrollment links an agency in these lines needs: Connecture, Ease, Employee Navigator, Lead Advantage Pro, SunFire, HealthSherpa for Medicare and RetireFlo. It ranks fourth because it prints no price at all.
- Pro: Named, line specific integrations on the pricing page itself, and the commission module links agents, policies and carrier statements, which is where life and health agencies lose money. Electronic scope of appointment and ACA consent forms are built in. Call recordings attach to the client record.
- Con: No price for any plan, only a request for customised pricing. 'The #1 recommended AMS' is AgencyBloc's own phrase with no method shown. It names no property and casualty AMS or rater, so it is the wrong product for a P&C agency. Website building is an additional cost.
- Risk signals (none, checked 2026-10-31): Live vendor. Feature tiers and integrations read on agencybloc.com/pricing on 31 October 2026; the Radius acquisition (2022) and end of Radius sales read on radiusbob.com the same day. No adverse public signals found on the pages read.

### #5 AgencyView · 6.9/9.4
- Best for: A health, Medicare or life agent, or a small agency with a downline, that wants commissions, chargebacks, payroll and Medicare and ACA quoting in a CRM with a free plan and printed prices.
- null · founded null · $ (Newly Licensed free to 25 clients or policies; Independent Agent $29 a month to 50; Insurance Broker $49 unlimited; Agency $199 a month for 5 users, $20 per extra user; Enterprise $300 a month plus Agency and a $2,000 build fee; Marketing Suite $50 a month)
- AgencyView is the cheapest honest start on this page for health and life agents: a free plan with no expiry for up to 25 clients or policies, $29 and $49 plans above it, and $199 a month for 5 users with each extra user at $20. It does the work life and health agencies keep in spreadsheets: upload carrier commission files, match them, track chargebacks and advances, and run downline payroll from the same data. Quoting for Medicare Advantage, Part D and ACA plans sits on the lead record, and enrollment is handed to the agent's own HealthSherpa account. It ranks fifth because the evidence base is thin: its homepage cites a Capterra rating of 5.0 from 6 reviews.
- Pro: Every price and cap is printed, including what happens when you outgrow a plan. The Agency plan's 5 users for $199 is about $40 a user, by our arithmetic. Medicare IDs and policy numbers are encrypted, per the vendor. Dialer, SMS and email are a flat $50 a month per account, not per agent.
- Con: Six Capterra reviews, cited by the vendor, is a small record. It names no property and casualty AMS, rater or carrier download. The 60+ carriers and $35.5M+ in commissions tracked are vendor claims. Enrollment leaves AgencyView for HealthSherpa.
- Risk signals (none, checked 2026-10-31): Live vendor; agencyview.com redirects to myagencyview.com. Prices and plan caps read on 31 October 2026. No adverse public signals found on the pages read.

### #6 Salesforce Financial Services Cloud · 6.6/9.4
- Best for: A large brokerage that already runs Salesforce or has an in house administrator, wants the Insurance Brokerages capability and can pay per user prices that start at $325 a month.
- null · founded null · $$$$ (Sales or Service Core $325, Advanced $500, Max $700 per user a month, billed annually; Insurance Brokerages included with Advanced and Max; Digital Insurance add on $180,000, included in Max)
- Salesforce prints its prices, which is more than most insurance vendors here do, and it sells a named capability for this buyer: Insurance Brokerages, included in the Advanced and Max editions of Financial Services Cloud. That edition starts at $500 a user a month billed annually. For a brokerage that already lives in Salesforce, this is the way to keep producers and service staff on one record. It sits sixth because the pricing page names no agency management system it syncs with. Applied Epic or AMS360 stays the system of record, and the join between them is a project the agency or its Salesforce partner builds.
- Pro: Every edition is priced per user per month on the vendor's own page. Insurance Brokerages is named as a product, not implied. Data Cloud and FSC Intelligence connect outside data on the higher editions.
- Con: Ten users on Advanced is $60,000 a year before implementation, by our arithmetic. No AMS, rater or carrier download is named on the pricing page. Digital Insurance, the policy and claims platform, is a $180,000 add on unless you buy Max.
- Risk signals (none, checked 2026-10-31): Public company product. Edition prices, the Insurance Brokerages inclusion and the Digital Insurance add on read on salesforce.com on 31 October 2026.

### #7 Insureio · 6.4/9.4
- Best for: A life insurance agent or small life agency that wants quoting widgets, e-applications and drop tickets for 30+ carriers and lead routing, at a printed price from $25 a month.
- Roseville, CA · founded null · $ (Basic $25, Marketing $50, Agency Management $50, Marketing and Agency Management $75, billed monthly; 30 day free trial; website quoting widget needs a Compulife subscription, $96 a year at the discounted rate)
- Insureio is built for one job, selling life insurance by e-application, and it prints its prices: $25 a month for Basic and $75 for everything. It names a one page application for 30+ carriers, drop ticket fulfilment, and a partnership with Pinney Insurance whose staff handle e-applications, carrier requirements and policy delivery. That is the connection a life agent needs, to carriers and a brokerage, not to an AMS. It ranks seventh on freshness: the footer reads copyright 2012 to 2019, and the two add ons are still marked coming soon.
- Pro: Prices from $25 a month and a 30 day trial. Lead posting by API, lead routing and hierarchy management on the agency plans. Quoters for life, simplified issue, final expense, no exam and annuities.
- Con: Copyright 2012 to 2019 in the footer and two add ons marked coming soon, which raises the question of how actively it is developed. No AMS or P&C rater named. The free EZLife version needs a paid Compulife subscription for accurate rates.
- Risk signals (low, checked 2026-10-31): Live site with printed prices read on 31 October 2026. Footer copyright 2012 to 2019 and add ons marked coming soon suggest slow development; not verified beyond the vendor page.
  - [maintenance] Pricing page footer reads Copyright 2012-2019 and both add ons are marked Coming Soon. (Insureio pricing page: https://www.insureio.com/pricing, 2026-10-31)

### #8 MedicarePRO · 6.1/9.4
- Best for: A Medicare agent working alone or with up to three staff who wants a simple client and policy record at a flat price.
- null · founded null · $ (Agent $45 a month, 1 staff member; Agency $55 a month, 3 staff members; 30 day trial, no card, no contract)
- MedicarePRO is the simplest product on this page and prints the simplest price: $45 a month for an agent, $55 for an agency with three staff, 30 days free with no card. It says it has served agents since 2015 and that it is HIPAA and SOC 2 Type 2 compliant. The reviews on its own homepage praise commission and renewal tracking. It ranks eighth because it names no integration on its pricing or home pages: no quoting engine, no enrollment platform, no carrier feed. Everything goes in by hand or by import.
- Pro: Flat price with no per seat surprise, a 30 day trial without a card, and a stated promise not to raise the subscription price. Data export on cancellation is stated.
- Con: No integration named. The HIPAA and SOC 2 Type 2 claims are vendor statements. Three staff is the ceiling on the printed plans.
- Risk signals (none, checked 2026-10-31): Live vendor; medicareprocrm.com redirects to medicareproapp.com. Plans read on 31 October 2026. No adverse public signals found on the pages read.

### #9 Ringy · 5.8/9.4
- Best for: A final expense, life or health agent who sells by outbound phone and wants a dialer, local caller ID, SMS and drip campaigns in the CRM, with no servicing or AMS needs.
- null · founded null · $$ ($119 a month; Power Dialer add on +$70, Call Scripting +$10, AI Tools +$10; $1 a local number a month, $0.01 a text, $0.01 a minute, 1,000 minutes and 1,000 texts included)
- Ringy is a sales CRM with the phone built in, and it markets an insurance version. At $119 a month it includes local caller ID, call recording, SMS and email drips and lead distribution, with 1,000 minutes and 1,000 texts included and a power dialer for $70 more. For a telesales life or final expense agent that is the whole stack. It ranks ninth on this page's question because it names no agency management system, carrier or quoting engine anywhere we read; its integrations page points to an API. Its pricing page also still carries an offer that ends on 1 March.
- Pro: The usage pricing is printed down to the cent, and unused minutes and texts roll over. Inbound SMS and calls are free.
- Con: No AMS, carrier or quoting integration named. The '$20 off until March 1st' offer on the pricing page is stale. The comparison table of what Ringy replaces carries figures with no source.
- Risk signals (low, checked 2026-10-31): Live vendor. Price and add ons read on 31 October 2026; the pricing page still shows an offer ending 1 March. No adverse public signals checked beyond the vendor pages.

### #10 Zoho CRM · 5.4/9.4
- Best for: An agency owner with someone technical in house who wants a cheap general CRM and is prepared to build policy, renewal and commission fields and the AMS link themselves.
- null · founded null · $ (Free for 3 users; Standard $14, Professional $23, Enterprise $40 per user a month on Zoho's US pricing page)
- Zoho CRM is here as the honest baseline. It is the cheapest per user CRM with real automation, $14 to $40 a user a month and free for three users, and every general CRM list recommends it to agents. It names no agency management system, rater or carrier download, and it has no policy, renewal or commission object until you build one. Every hour spent building those is the gap the nine products above already close. Pick it only if the insurance parts are small and someone in the agency enjoys building them.
- Pro: Low per user prices, a free tier for three users, and an API to build against.
- Con: No insurance objects, no AMS link, no carrier downloads. A year of Professional for 5 users is $1,380 before the build, by our arithmetic.
- Risk signals (none, checked 2026-10-31): Public product. Prices read on zoho.com on 31 October 2026.

### #11 [WILDCARD, UNRATED] Beyond Elevation
- Unrated by design. Selected by the wildcard signal model (wildcard-v2.0): https://topelevens.com/methodology/wildcard
- Best for: The agency owner who already has a CRM and an AMS, and whose problem is that they still disagree: the import that runs one way, the commission spreadsheet nobody owns, the producer numbers that arrive at month end.
- New York, London, Dubai · founded null · $$$ (AI audit at a fixed $3,000 over two weeks; fractional from $5,800 a month; project work from $30,000)
- Read the ten above for what each CRM sells. The ranking turns on one thing, whether the CRM and the agency management system write to the same record, and half the field leaves that join to the buyer: an import, a one way feed, or nothing named at all. Beyond Elevation sells the person who builds that join inside the agency: a forward deployed engineer, an operator who has built and exited a company, who connects the CRM, the AMS and the commission statements so the producer numbers are right every morning. Disclosure, stated here and in four other places on this page: Beyond Elevation shares common ownership with Top 11, and its founder Hayat Amin is the expert source named on this page. It carries no score for that reason.
- Pro: It publishes what it costs before anyone speaks to you: a fixed $3,000 audit over two weeks, fractional from $5,800 a month, projects from $30,000, read on beyondelevation.com/fde on 31 October 2026. The same page says the client owns everything built: code, agents, accounts and documentation.
- Con: It is people, not a CRM, and it costs more than any subscription here: one month of fractional work at $5,800 is more than a year of AgencyZoom Pro at $349 a month, by our arithmetic. An agency whose AMS already syncs two ways with its CRM does not need it. It shares common ownership with Top 11 and its founder is the expert source on this page, which is why it carries no score.
- Risk signals (none, checked 2026-10-31): Active firm with the audit, fractional and project rates and the client ownership clause read on beyondelevation.com/fde on 31 October 2026. Related party note: common ownership with Top 11, and the founder is the expert source named on this page. Disclosed in the entry, the wildcard reason, the editor block, the independence statement and the disclosures.

## FAQ

**What CRM do insurance agents use?**

Independent P&C agencies on this page mostly pair an AMS such as AMS360, Applied Epic or HawkSoft with AgencyZoom or InsuredMine. Health, Medicare and life agents tend to use a system that is CRM and AMS in one, such as AgencyBloc AMS+, AgencyView or MedicarePRO.

**InsuredMine vs AgencyZoom: which is better?**

InsuredMine if you run Applied Epic, Sagitta or Evo, because it names a sync with each. AgencyZoom if you run AMS360, QQCatalyst or NowCerts and want a printed price of $149 to $349 a month with 7 users.

**How much does AgencyZoom cost?**

For independent agencies, Essential $149, Growth $199 and Pro $349 a month, each with 7 users and a 14 day trial, and annual billing shown at 20% off. The captive agent tabs, Allstate and Farmers, show their own plans, including $99 single location and $129 multiple location. Read on agencyzoom.com/pricing on 31 October 2026.

**Is AgencyZoom a CRM?**

Yes. AgencyZoom's own FAQ says it does not replace the AMS and works as an extension of it: pipeline, producer goals, renewals and winback on top of the policy record.

**Does AgencyZoom work with EZLynx?**

By customer import, per AgencyZoom's help centre, which includes uploading CSV reports. It is not listed as a two way sync.

**What is the best free CRM for insurance agents?**

AgencyView's Newly Licensed plan is free with no expiry for up to 25 clients or policies, with commission tracking and Medicare and ACA quoting. Zoho CRM is free for three users but has no insurance objects.

**What is the best CRM for Medicare insurance agents?**

AgencyBloc AMS+ for agencies and uplines, AgencyView for a free or $29 start with commissions, and MedicarePRO at a flat $45 a month for a solo agent.

**What happened to Radius insurance CRM?**

AgencyBloc bought RadiusBob in 2022. Radius is no longer sold to new customers; existing users are supported, and its sales tools now live inside AgencyBloc's AMS+, per radiusbob.com.