# Best NPS Survey Software

> The best NPS survey software overall is Delighted, followed by AskNicely and Retently, with Qualtrics strongest for enterprise CX and Refiner best for in-product SaaS surveys.

- URL: https://topelevens.com/nps-survey-software
- Last verified: 2026-07-05
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## Ranking

### #1 Delighted · 9.1/9.4
- Best for: Teams that want a branded NPS program live across email, web, and SMS within an hour, with clean reporting and no setup project.
- Oakland, United States · founded 2013 · $$ (published tiers; free plan, paid from ~$224/mo billed annually)
- Delighted is the safest default because a non-technical owner ships a branded, multi-channel NPS survey in under an hour, and its reporting, alerts, and integrations cover what most teams need without the weight of a full CX suite.
- Pro: The setup-to-first-response time is the shortest in the category, and the survey and report design are genuinely polished out of the box.
- Con: Advanced text analytics and custom dashboards are lighter than the enterprise suites, and pricing steps up quickly with response volume.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #2 AskNicely · 8.7/9.4
- Best for: Service and frontline teams that want every detractor turned into a coached follow-up, not just a number on a dashboard.
- Portland, United States · founded 2014 · $$$ (quote-only; annual, positioned above lightweight tools)
- AskNicely is built around action, routing each response to the frontline worker responsible and prompting immediate follow-up and coaching, which is its clear edge for field-service and franchise teams over measurement-only tools.
- Pro: Real-time alerts and a frontline mobile workflow mean detractors get a same-day human response, closing the loop fast.
- Con: Its action focus and quote-only pricing make it heavier and pricier than teams that just want a quarterly loyalty pulse.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #3 Retently · 8.5/9.4
- Best for: SaaS and subscription teams that want NPS, CSAT, and CES with strong segmentation and automated campaigns at a fair price.
- Middletown, United States · founded 2015 · $$ (published tiers; from ~$50/mo, higher by contacts)
- Retently packs NPS, CSAT, and CES with sharp segmentation, AI text analysis, and automated survey campaigns into a mid-priced tool, so subscription teams get near-enterprise analytics without the enterprise contract.
- Pro: Segmentation, drip campaigns, and AI-driven text tagging punch above the price point for growing SaaS teams.
- Con: Brand and ecosystem are smaller than the leaders, and very large enterprises may outgrow its reporting depth.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #4 Qualtrics · 8.6/9.4
- Best for: Enterprises running NPS as one metric inside a broad experience-management program across customer, employee, and product.
- Provo, United States · founded 2002 · $$$ (quote-only; enterprise annual contracts)
- Qualtrics treats NPS as one signal in a full experience-management platform, with the deepest statistical analytics, driver modeling, and text analysis here, which is overkill for a simple pulse but decisive for an enterprise insights team.
- Pro: Statistical driver analysis, benchmarking, and text analytics outclass every dedicated NPS tool on this list.
- Con: Cost, contract weight, and setup complexity make it far more than a team that only wants NPS should take on.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #5 Medallia · 8.4/9.4
- Best for: Large enterprises capturing feedback across many channels and touchpoints at very high volume with real-time role-based action.
- San Francisco, United States · founded 2001 · $$$ (quote-only; enterprise annual contracts)
- Medallia captures signal across web, app, contact center, and social at massive scale and routes it to the right role in real time, so it suits enterprises where NPS is one input into an always-on experience operation.
- Pro: Breadth of signal channels and real-time role-based routing are built for very large, complex operations.
- Con: It is one of the heaviest and most expensive options, so smaller teams get little value from most of the platform.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #6 InMoment · 8.2/9.4
- Best for: Enterprises that want NPS combined with strong text and sentiment analytics across customer and employee feedback.
- Salt Lake City, United States · founded 2002 · $$$ (quote-only; enterprise annual contracts)
- InMoment pairs NPS with a mature text and sentiment analytics engine, and its acquisition of Wootric folded in a lighter product-feedback path, so it spans enterprise CX depth with a route down to in-app surveys.
- Pro: Text and sentiment analysis surfaces the why behind scores across large volumes of open-ended feedback.
- Con: The platform is enterprise-weight, and the post-acquisition product mix can feel less unified than single-focus rivals.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #7 SurveySparrow · 8.1/9.4
- Best for: Teams that want conversational, high-response-rate surveys spanning NPS, CSAT, and general feedback in one tool.
- Wilmington, United States · founded 2017 · $$ (published tiers; from ~$39/mo, higher by responses)
- SurveySparrow leans on a conversational, chat-style survey format that lifts completion rates, and it covers NPS alongside CSAT and broader forms, making it a flexible mid-market pick when response rate is the priority.
- Pro: The chat-like survey experience and multi-channel reach drive noticeably higher completion than static forms.
- Con: As a broad survey suite, its NPS-specific closed-loop and benchmarking depth trail the dedicated loyalty tools.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #8 GetFeedback · 8/9.4
- Best for: Salesforce-centric teams that want NPS and CX surveys tightly wired into CRM records and workflows.
- San Francisco, United States · founded 2013 · $$$ (quote-only; annual, CRM-oriented)
- GetFeedback is built for Salesforce shops, triggering surveys from CRM events and writing scores straight to the record, so feedback drives case creation and workflows without a separate reporting silo.
- Pro: Deep Salesforce triggers and write-back make survey data actionable inside the CRM teams already run.
- Con: Value is concentrated for Salesforce users; teams on other stacks get less, and standalone analytics are modest.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #9 SurveyMonkey · 7.8/9.4
- Best for: Teams that want an NPS template inside a familiar, low-cost general survey platform many colleagues already use.
- San Mateo, United States · founded 1999 · $$ (published tiers; from ~$25/user/mo billed annually)
- SurveyMonkey offers a ready NPS template inside the survey tool most teams already know, so it is the pragmatic pick when you want a loyalty pulse without buying dedicated software, accepting lighter closed-loop automation.
- Pro: Familiarity, published pricing, and a huge template and panel ecosystem make it easy to start with no learning curve.
- Con: It is a general survey tool, so recurring NPS automation, segmentation, and closed-loop routing are weaker than purpose-built rivals.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #10 Zonka Feedback · 7.7/9.4
- Best for: Teams that want multi-channel NPS, CSAT, and CES including kiosk and offline surveys at an affordable published price.
- Wilmington, United States · founded 2014 · $$ (published tiers; from ~$49/mo by responses)
- Zonka Feedback covers an unusually wide channel set for its price, including email, SMS, web, in-app, kiosk, and offline surveys, so it fits retail and on-site teams that need feedback where there is no reliable connection.
- Pro: Kiosk and offline survey support plus published pricing serve physical and field contexts most rivals ignore.
- Con: Analytics and integration ecosystem are solid but not deep, and brand recognition is limited.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

### #11 [WILDCARD] Refiner · 7.4/9.4
- Best for: SaaS product teams that want in-product NPS surveys targeted to user behavior and synced to the product analytics stack.
- Zurich, Switzerland · founded 2019 · $$ (published tiers; free plan, paid from ~$79/mo)
- Refiner is the contrarian pick: rather than email-first NPS, it fires surveys inside your web or mobile app targeted by user traits and events, and pipes results to tools like Segment and Amplitude, riding the shift to product-led feedback.
- Pro: Event and trait targeting plus a free tier let product teams survey the right users in context and route data to their analytics stack.
- Con: It is a product-survey tool, so email and SMS relationship programs and enterprise closed-loop workflows need other tools.
- Risk signals (none, checked 2026-07-05): No material public risk signals as of 2026-07-05.

## FAQ

**How much does NPS survey software cost?**

Lightweight tools like Delighted and Retently publish plans roughly from 25 to 250 USD per month by response or contact volume, with limited free tiers. Enterprise CX platforms like Qualtrics and Medallia are quote-only and run into five and six figures a year because NPS is one module in a wider suite.

**Can NPS software integrate with my CRM and help desk?**

Yes, and it should. Delighted, AskNicely, and Retently connect to Salesforce, HubSpot, Zendesk, and Intercom so a score writes back to the customer record and a detractor can auto-create a ticket. Confirm the specific connector you need rather than assuming parity across tools.

**What is a good NPS score?**

It depends on industry, but broadly a score above 0 means more promoters than detractors, above 30 is good, and above 50 is excellent. The more useful move is tracking your own trend over time and benchmarking against your sector, which the analytics in these tools support.

**What is closed-loop feedback?**

Closed-loop feedback is the practice of following up directly with respondents, especially detractors, to resolve their issue rather than just recording the score. AskNicely, Delighted, and the enterprise CX suites automate this with alerts, task assignment, and ticket creation the moment a low score lands.