# The 11 Best Real Estate CRMs

> The best real estate CRM is Follow Up Boss for its powerful lead aggregation and team features, followed by LionDesk for its value and communication tools, and kvCORE for its all-in-one platform capabilities.

- URL: https://topelevens.com/real-estate-crm
- Last verified: 2026-05-31
- Methodology: https://topelevens.com/methodology
- JSON: https://topelevens.com/api/lists/real-estate-crm · CSV: https://topelevens.com/api/lists/real-estate-crm/csv

## Ranking

### #1 Follow Up Boss · 9.3/9.4
- Best for: High-producing teams and brokerages who need a central hub to manage leads from any source with best-in-class speed and automation.
- Remote, USA · founded 2011 · $$ ($57 to $833/mo)
- Follow Up Boss earns the top spot for its singular focus on being the best pure-play CRM and lead management hub in real estate, with unparalleled integration capabilities and team-focused features.
- Pro: Its Action Plans and Smart Lists are incredibly powerful for automating follow-up and segmenting contacts for targeted communication.
- Con: It's not an all-in-one solution; users must bring their own website and lead generation tools, which adds to the overall cost.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #2 LionDesk · 9.1/9.4
- Best for: Solo agents and small teams looking for a feature-rich CRM with excellent communication tools like video email and texting at an affordable price point.
- Carlsbad, USA · founded 2014 · $ ($39 to $139/mo)
- LionDesk secures the second rank by offering an unbeatable combination of price and features, particularly its native video messaging and robust drip campaign builder that empower agents to build relationships at scale.
- Pro: The platform's AI-powered lead follow-up assistant, 'Gabby,' is highly effective at engaging new leads automatically.
- Con: While feature-rich, the user interface can feel slightly dated and less intuitive compared to more modern competitors.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #3 kvCORE · 8.9/9.4
- Best for: Brokerages and large teams seeking a comprehensive, all-in-one platform that combines a CRM with a lead-generating IDX website, marketing automation, and business analytics.
- Draper, USA · founded 2017 · $$$ ($499 to $1500+/mo)
- kvCORE ranks third as the most powerful all-in-one solution, providing brokerages with a complete ecosystem of tools from lead generation to closing, eliminating the need for multiple disparate systems.
- Pro: The platform's behavioral automation is top-notch, triggering alerts and campaigns based on how leads interact with the website and listings.
- Con: The sheer number of features can be overwhelming for individual agents or small teams, and it comes with a significant learning curve and higher price tag.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #4 Top Producer · 8.7/9.4
- Best for: Established agents and teams who value a long-standing, reliable CRM with deep MLS integration and robust transaction management capabilities.
- Richmond, Canada · founded 1982 · $$ ($60 to $120/mo)
- As one of the original real estate CRMs, Top Producer earns its high ranking through decades of refinement, offering a mature, stable platform with some of the best MLS connectivity and follow-up plans in the industry.
- Pro: Its 'Follow-up Coach' and extensive library of pre-built marketing templates provide excellent guidance for agents on who to contact and what to say.
- Con: The user interface, while recently updated ('X' version), can still feel less modern and slower than newer, cloud-native competitors.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #5 Wise Agent · 8.5/9.4
- Best for: Individual agents and small teams who prioritize exceptional customer support and an all-in-one feature set at a very competitive, straightforward price.
- Fountain Hills, USA · founded 2002 · $ ($32 to $49/mo)
- Wise Agent stands out at rank five for its customer-centric approach, offering 24/7 support and a surprisingly comprehensive suite of tools—including transaction management and marketing—all for a single, low monthly price.
- Pro: The platform includes a wealth of features often sold as add-ons elsewhere, such as landing pages and a transaction management system.
- Con: The user interface is highly functional but lacks the polished, modern design of top-tier competitors, which can affect user experience.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #6 BoomTown · 8.3/9.4
- Best for: Top-producing teams and brokerages that need a predictive CRM tightly integrated with lead generation services and success management coaching.
- Charleston, USA · founded 2006 · $$$$ ($1000 to $1700+/mo)
- BoomTown is ranked here for its excellence as a complete lead-generation and conversion platform, offering a powerful predictive CRM that tells agents who to call next, though at a premium price point.
- Pro: The 'Now Wall' and opportunity prediction features are game-changers for teams, surfacing the hottest leads in real-time.
- Con: It is one of the most expensive options on the market, and its closed ecosystem has fewer third-party integrations than competitors like Follow Up Boss.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #7 CINC · 8.1/9.4
- Best for: Elite teams and agents focused on converting online leads, who need a platform with a highly optimized consumer-facing website and robust lead nurturing tools.
- Marietta, USA · founded 2011 · $$$$ ($800 to $1500+/mo)
- CINC (Commissions Inc) earns its spot by providing a high-performance, conversion-focused platform that excels at turning paid leads into appointments through its sophisticated CRM and branded IDX sites.
- Pro: The mobile app is exceptionally well-designed, allowing agents to manage their entire pipeline, including calling and texting, from anywhere.
- Con: Similar to BoomTown, CINC is a significant financial investment and is best suited for teams with a substantial marketing budget to feed the system with leads.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #8 Real Geeks · 8/9.4
- Best for: Growth-oriented agents and teams who want a powerful combination of a lead-capture website, CRM, and marketing tools without the enterprise-level price tag.
- Dallas, USA · founded 2007 · $$$ ($299 to $799/mo)
- Real Geeks provides one of the best values for an integrated website-and-CRM platform, offering robust lead management and marketing automation that helps agents effectively work their database.
- Pro: The platform's Facebook marketing tool and property valuation tool are highly effective for generating new seller and buyer leads.
- Con: The CRM's user interface and feature set are solid but not as advanced or intuitive as standalone competitors like Follow Up Boss.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #9 IXACT Contact · 7.8/9.4
- Best for: Solo agents looking for an extremely easy-to-use CRM that simplifies contact management, marketing, and helps them stay top-of-mind with their sphere of influence.
- Toronto, Canada · founded 2007 · $ ($38 to $55/mo)
- IXACT Contact makes the list because of its unwavering focus on simplicity and ease of use, making it an ideal choice for agents who feel overwhelmed by more complex systems and want a straightforward tool to manage their business.
- Pro: The automated monthly e-Newsletter is a standout feature that provides real value to clients and keeps agents top-of-mind with minimal effort.
- Con: It lacks the advanced lead routing and team management features required by growing teams and brokerages.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #10 Sierra Interactive · 7.6/9.4
- Best for: High-performing teams and brokerages that demand a highly customizable front-end website and a CRM built for rigorous, process-driven lead follow-up.
- Louisville, USA · founded 2007 · $$$ ($400 to $1000/mo)
- Sierra Interactive is recognized for offering one of the most flexible and SEO-friendly website platforms tied to a robust CRM, allowing teams to build a unique brand presence while enforcing disciplined lead management.
- Pro: The level of customization available on the front-end websites is far beyond what most template-based competitors offer.
- Con: The backend CRM, while powerful, has a steeper learning curve and a less modern user interface than many other systems on this list.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

### #11 [WILDCARD] Propertybase · 7.2/9.4
- Best for: Large, enterprise-level brokerages that require a highly customizable, scalable real estate platform built on the power and flexibility of Salesforce.
- Boulder, USA · founded 2010 · $$$$ (Custom pricing)
- Our wildcard, Propertybase, is the go-to choice for large brokerages that want to move beyond off-the-shelf solutions. By leveraging the Salesforce platform, it offers near-limitless customization for workflows, reporting, and integrations at an enterprise scale.
- Pro: Access to the Salesforce AppExchange opens up a world of potential integrations and add-ons that no other competitor can match.
- Con: This power comes with significant complexity and cost, requiring dedicated admin resources and a substantial budget, making it unsuitable for most agents and teams.
- Risk signals (none, checked 2026-05-31): No material public risk signals as of 2026-05-31.

## FAQ

**What is a real estate CRM?**

A real estate CRM (Customer Relationship Management) is a software system designed specifically for real estate professionals to manage all interactions with leads, clients, and past customers. It helps track communications, manage deals, automate marketing, and organize the entire sales pipeline.

**Why do real estate agents need a CRM?**

Agents need a CRM to avoid letting leads fall through the cracks. It automates follow-up, provides reminders for key dates, organizes client data, and ultimately helps agents provide better service and close more deals by staying organized and efficient.

**What is the best CRM for a new real estate agent?**

For new agents, a CRM that is easy to use and affordable is often best. LionDesk and Wise Agent are excellent starting points due to their user-friendly interfaces, strong core features, and budget-friendly pricing.

**How much does a real estate CRM typically cost?**

Costs vary widely. Expect to pay between $40 to $150 per agent per month for a standalone CRM. All-in-one platforms that include websites and lead generation can range from $200 to over $1,000 per month, often for a small team.