Alternatives to BNTouch

BNTouch ranks #1 on the Top 11 The 11 Best CRM Software for Mortgage Brokers (2026). Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified June 29, 2026. No paid placement — see methodology.

1. #2Jungo

   9 / 9.4

   A powerful mortgage-specific overlay for the Salesforce platform.

   Best for: Salesforce-powered mortgage CRM · Pricing: $$$ ($159 to $229/mo + Salesforce license) · www.ijungo.com/

2. #3Surefire CRM (ICE Mortgage Technology)

   8.8 / 9.4

   Best-in-class for compliant marketing content and post-close engagement.

   Best for: Enterprise content marketing CRM · Pricing: $$$ ($150 to $300/mo est.) · www.icemortgagetechnology.com/products/surefire-crm

3. #4Velocify (ICE Mortgage Technology)

   8.6 / 9.4

   The top choice for high-volume lead routing and sales acceleration.

   Best for: High-volume lead management · Pricing: $$$ ($150 to $350/mo est.) · www.icemortgagetechnology.com/products/velocify

4. #5Total Expert

   8.3 / 9.4

   A unified engagement platform for large, compliance-focused lenders.

   Best for: Enterprise marketing & sales platform · Pricing: $$$$ (Custom enterprise pricing) · totalexpert.com/

5. #6Shape CRM

   8.1 / 9.4

   Great value with bundled dialer, SMS, and marketing tools.

   Best for: Affordable all-in-one CRM · Pricing: $ ($99 to $149/mo) · www.setshape.com/

6. #7Whiteboard CRM

   7.9 / 9.4

   A prescriptive CRM that enforces a consistent communication strategy.

   Best for: Playbook-driven relationship CRM · Pricing: $$ ($100 to $150/mo) · www.whiteboardcrm.com/

7. #8Bonzo

   7.7 / 9.4

   Best for building personal connections via video, SMS, and voicemail.

   Best for: Conversational engagement CRM · Pricing: $$ ($150 to $250/mo) · getbonzo.com/

8. #9Unify CRM (by Lender Price)

   7.5 / 9.4

   A modern CRM with a best-in-class pricing engine integration.

   Best for: Modern CRM for Lender Price users · Pricing: $$ (Custom pricing) · lenderprice.com/unify-crm/

9. #10Insellerate

   7.3 / 9.4

   A strong platform for engaging and converting inbound leads.

   Best for: Lead engagement & conversion platform · Pricing: $$$ (Custom pricing) · insellerate.com/

10. #11HubSpot

    7 / 9.4

    A top-tier general CRM that can be customized for mortgage.

    Best for: Customizable general-purpose CRM · Pricing: $$ ($50 to $1200/mo) · www.hubspot.com/

See the full ranked list: The 11 Best CRM Software for Mortgage Brokers (2026). Or compare any two: side-by-side.