Top 11AI made for AI

Alternatives to Brand24

Brand24 ranks #10 on the Top 11 The 11 Best Social Media Analytics Tools. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #1Sprout Social

    9.1 / 9.4

    The best all-in-one platform, balancing powerful features with a user-friendly interface for analytics and publishing.

    Best for: All-in-one social management · Pricing: $$$ ($249 to $499+/user/mo) · sproutsocial.com

  2. #2Brandwatch

    8.9 / 9.4

    The top platform for deep social listening and market research, with a massive historical data archive.

    Best for: Enterprise consumer intelligence · Pricing: $$$$$ (Custom, starts ~$1,000/mo) · www.brandwatch.com

  3. #3Sprinklr

    8.7 / 9.4

    A vast, unified platform for large enterprises managing 30+ digital channels for marketing and customer care.

    Best for: Unified enterprise CXM platform · Pricing: $$$$$ (Custom, starts ~$1,200/mo) · www.sprinklr.com

  4. #4Agorapulse

    8.5 / 9.4

    The best value for SMBs, offering great ROI reporting and a top-tier social inbox at a fair price.

    Best for: Best value for SMBs & agencies · Pricing: $$ ($49 to $119/user/mo) · www.agorapulse.com

  5. #5Hootsuite

    8.2 / 9.4

    A publishing powerhouse with strong analytics, ideal for managing a high volume of social accounts.

    Best for: Publishing-focused with solid analytics · Pricing: $$$ ($99 to $739+/mo) · www.hootsuite.com

  6. #6Talkwalker

    8 / 9.4

    A dedicated listening platform with standout image and video logo recognition for over 30,000 brands.

    Best for: Specialized listening & PR tool · Pricing: $$$$ (Custom, starts ~$750/mo) · www.talkwalker.com

  7. #7Iconosquare

    7.8 / 9.4

    The best analytics tool for visual platforms like Instagram and TikTok, with clear, actionable dashboards.

    Best for: Deep analytics for visual platforms · Pricing: $ ($29 to $179+/mo) · www.iconosquare.com

  8. #8Keyhole

    7.6 / 9.4

    Excellent for real-time hashtag and keyword tracking during live events and campaigns.

    Best for: Real-time campaign & hashtag tracking · Pricing: $$ ($79 to $199+/mo) · keyhole.co

  9. #9Rival IQ

    7.4 / 9.4

    The best tool for automated and detailed social media competitive analysis and benchmarking reports.

    Best for: Best-in-class competitive analysis · Pricing: $$$ ($239 to $519/mo) · www.rivaliq.com

See the full ranked list: The 11 Best Social Media Analytics Tools. Or compare any two: side-by-side.