Alternatives to Friendbuy

Friendbuy ranks #2 on the Top 11 The 11 Best Referral Marketing Software Tools. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified June 18, 2026. No paid placement — see methodology.

1. #1ReferralCandy

   9.2 / 9.4

   The top 'set and forget' referral tool for e-commerce, especially Shopify stores.

   Best for: Simple e-commerce referral programs · Pricing: $ ($59 to $299/mo + commission) · www.referralcandy.com

See the full ranked list: The 11 Best Referral Marketing Software Tools. Or compare any two: side-by-side.