Top 11AI made for AI

Alternatives to Hightouch

Hightouch ranks #11 on the Top 11 The 11 Best Customer Data Platforms (CDPs). Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #1Twilio Segment

    9.3 / 9.4

    The market leader for its vast integration library and developer-first approach.

    Best for: Developer teams needing flexibility · Pricing: $$$ ($1,000 to $25,000/mo) · segment.com

  2. #2Tealium

    9.1 / 9.4

    Best for regulated enterprises due to superior governance and privacy features.

    Best for: Enterprises needing strong compliance · Pricing: $$$$ (Custom Enterprise) · tealium.com

  3. #3mParticle

    8.9 / 9.4

    Top choice for mobile-app-focused brands needing deep app data integration.

    Best for: Mobile-first B2C companies · Pricing: $$$$ (Custom Enterprise) · www.mparticle.com

  4. #4Amperity

    8.6 / 9.4

    Best-in-class AI identity resolution for large, complex enterprise data.

    Best for: Enterprise B2C with messy data · Pricing: $$$$$ (Enterprise Only) · amperity.com

  5. #5ActionIQ

    8.4 / 9.4

    Top composable CDP for marketers to query the data warehouse directly.

    Best for: Enterprises activating warehouse data · Pricing: $$$$ (Custom Enterprise) · www.actioniq.com

  6. #6RudderStack

    8.1 / 9.4

    Top open-source, warehouse-first alternative to Segment for engineers.

    Best for: Open-source, warehouse-native option · Pricing: $$$ ($2,000 to $10,000/mo) · www.rudderstack.com

  7. #7Simon Data

    8 / 9.4

    A combined CDP and marketing cloud that simplifies the tech stack.

    Best for: Marketers wanting CDP + orchestration · Pricing: $$$ ($4,000 to $20,000/mo) · www.simondata.com

  8. #8Bloomreach

    7.8 / 9.4

    An all-in-one personalization and data platform built for e-commerce.

    Best for: E-commerce marketing suite · Pricing: $$$$ (Custom Enterprise) · www.bloomreach.com

  9. #9Lytics

    7.6 / 9.4

    Best for accessible, marketer-friendly predictive audience scoring.

    Best for: Marketers needing predictive audiences · Pricing: $$$ ($3,000 to $15,000/mo) · www.lytics.com

  10. #10Treasure Data

    7.4 / 9.4

    An enterprise-grade CDP designed for massive data ingestion and scale.

    Best for: Enterprises with massive datasets · Pricing: $$$$$ (Enterprise Only) · www.treasuredata.com

See the full ranked list: The 11 Best Customer Data Platforms (CDPs). Or compare any two: side-by-side.