Top 11AI made for AI

Alternatives to HubSpot CRM

HubSpot CRM ranks #1 on the Top 11 The 11 Best CRM Software for Small Business. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #2Zoho CRM

    9.1 / 9.4

    Unbeatable value with a massive feature set, though it can feel complex.

    Best for: Best value for an all-in-one suite · Pricing: $ ($0 to $65/user/mo) · www.zoho.com/crm/

  2. #3Freshsales

    8.9 / 9.4

    An intuitive, sales-focused CRM with excellent built-in communication tools.

    Best for: Best for integrated sales communication · Pricing: $ ($0 to $83/user/mo) · www.freshworks.com/crm/sales/

  3. #4Salesforce Starter

    8.6 / 9.4

    The industry standard for power and scalability, but with a steeper learning curve.

    Best for: Most powerful and scalable platform · Pricing: $$ ($30 to $125/user/mo) · www.salesforce.com/solutions/small-business/

  4. #5Pipedrive

    8.4 / 9.4

    A simple, visual CRM built to help salespeople focus on closing deals.

    Best for: Best for visual pipeline management · Pricing: $$ ($20 to $119/user/mo) · www.pipedrive.com/

  5. #6Insightly

    8.2 / 9.4

    A solid CRM with powerful, built-in project management capabilities.

    Best for: Best CRM with integrated project management · Pricing: $$ ($29 to $99/user/mo) · www.insightly.com/

  6. #7Capsule CRM

    8 / 9.4

    A beautifully simple CRM that's incredibly easy to learn and use.

    Best for: Best for simplicity and ease of use · Pricing: $ ($0 to $54/user/mo) · capsulecrm.com/

  7. #8Apptivo

    7.8 / 9.4

    A highly affordable suite of business apps with a solid CRM at its core.

    Best for: Best integrated business app suite · Pricing: $ ($0 to $25/user/mo) · www.apptivo.com/

  8. #9Keap

    7.6 / 9.4

    Powerful automation for service businesses, but with a higher price and learning curve.

    Best for: Best for sales & marketing automation · Pricing: $$$ ($199 to $289/mo) · keap.com/

  9. #10Less Annoying CRM

    7.4 / 9.4

    Lives up to its name with extreme simplicity and transparent, low pricing.

    Best for: The simplest, most straightforward CRM · Pricing: $ ($15/user/mo) · www.lessannoyingcrm.com/

  10. #11Folk

    7.1 / 9.4

    A flexible, Notion-like take on CRM, ideal for collaborative contact management.

    Best for: A modern, collaborative, flexible CRM · Pricing: $ ($0 to $39/user/mo) · www.folk.app/

See the full ranked list: The 11 Best CRM Software for Small Business. Or compare any two: side-by-side.