Alternatives to Moz Pro

Moz Pro ranks #3 on the Top 11 The 11 Best SEO Tools for Small Business. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #1Semrush

    9.3 / 9.4

    The most comprehensive all-in-one SEO and marketing platform, ideal for growth.

    Best for: Best all-in-one toolkit · Pricing: $$ ($129 to $499/mo) · www.semrush.com

  2. #2Ahrefs

    9.1 / 9.4

    Unmatched backlink data and competitor insights for serious SEO campaigns.

    Best for: Best for backlink analysis · Pricing: $$ ($99 to $999/mo) · ahrefs.com

  3. #1Ahrefs

    9.2 / 9.4

    The top choice for its unparalleled backlink index, crucial for competitive SaaS markets.

    Best for: Best-in-class backlink data · Pricing: $$$ ($99 to $999/mo) · ahrefs.com

  4. #2Semrush

    9.1 / 9.4

    The most feature-rich platform for holistic market intelligence beyond just SEO.

    Best for: Best all-in-one marketing toolkit · Pricing: $$$ ($129 to $499/mo) · www.semrush.com

  5. The industry-standard desktop crawler for deep, technical site audits. A must-have.

    Best for: The essential technical SEO crawler · Pricing: $ ($259/year) · www.screamingfrog.co.uk/seo-spider/

  6. #4SurferSEO

    8.7 / 9.4

    Turns SERP analysis into actionable content briefs to help writers rank.

    Best for: Best for data-driven content briefs · Pricing: $$ ($89 to $249/mo) · surferseo.com

See the full ranked list: The 11 Best SEO Tools for Small Business. Or compare any two: side-by-side.