Top 11AI made for AI

Alternatives to Qualtrics XM

Qualtrics XM ranks #1 on the Top 11 The 11 Best Voice of Customer (VoC) Software (2026). Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #2Medallia

    8.9 / 9.4

    Enterprise-scale capture with strong front-line closed loops.

    Best for: High-volume capture with front-line action · Pricing: $$$$ (Enterprise, quoted annually) · www.medallia.com/

  2. #3InMoment

    8.6 / 9.4

    Integrated VoC with strong text analytics and services.

    Best for: Integrated surveys, reviews, and text analytics · Pricing: $$$$ (Enterprise, quoted annually) · inmoment.com/

  3. #4Sprinklr

    8.4 / 9.4

    Unified-CXM with deep social and digital listening.

    Best for: Social and digital VoC in a unified CXM · Pricing: $$$$ (Enterprise, quoted annually) · www.sprinklr.com/

  4. #5Verint

    8.3 / 9.4

    VoC integrated with contact center quality management.

    Best for: VoC tied to contact center operations · Pricing: $$$$ (Enterprise, quoted annually) · www.verint.com/

  5. #6Forsta

    8.1 / 9.4

    Research-grade surveys blended with VoC text analytics.

    Best for: Research-grade surveys plus VoC analytics · Pricing: $$$$ (Enterprise, quoted annually) · www.forsta.com/

  6. #7Alida

    7.9 / 9.4

    Always-on insight communities alongside surveys.

    Best for: Insight communities feeding VoC · Pricing: $$$ (quoted annually) · www.alida.com/

  7. #8Chattermill

    7.8 / 9.4

    LLM-driven analytics that rank what to fix first.

    Best for: AI text analytics across feedback sources · Pricing: $$$ (quoted annually) · chattermill.com/

  8. #9Thematic

    7.6 / 9.4

    Transparent, adjustable theme analytics.

    Best for: Transparent feedback theme analytics · Pricing: $$$ (quoted annually) · getthematic.com/

  9. #10UserVoice

    7.4 / 9.4

    Product feedback capture ranked by revenue impact.

    Best for: Product feature feedback and prioritization · Pricing: $$$ (from ~$900/mo, quoted by scale) · www.uservoice.com/

  10. #11Unwrap.ai

    7.1 / 9.4

    AI-native aggregation that summarizes feedback with little setup.

    Best for: AI-native feedback aggregation · Pricing: $$ (quoted, usage-based) · www.unwrap.ai/

See the full ranked list: The 11 Best Voice of Customer (VoC) Software (2026). Or compare any two: side-by-side.