Alternatives to Serpstat

Serpstat ranks #10 on the Top 11 The 11 Best SEO Tools for Small Business. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified June 4, 2026. No paid placement — see methodology.

1. #1Semrush

   9.3 / 9.4

   The most comprehensive all-in-one SEO and marketing platform, ideal for growth.

   Best for: Best all-in-one toolkit · Pricing: $$ ($129 to $499/mo) · www.semrush.com

2. #2Ahrefs

   9.1 / 9.4

   Unmatched backlink data and competitor insights for serious SEO campaigns.

   Best for: Best for backlink analysis · Pricing: $$ ($99 to $999/mo) · ahrefs.com

3. #3Moz Pro

   8.8 / 9.4

   The most user-friendly platform for SEO beginners with solid core features.

   Best for: Best for ease of use · Pricing: $$ ($99 to $599/mo) · moz.com

4. #4SE Ranking

   8.5 / 9.4

   A full-featured, affordable alternative to the premium market leaders.

   Best for: Best value all-in-one tool · Pricing: $ ($55 to $239/mo) · seranking.com

5. #5Ubersuggest

   8.3 / 9.4

   Highly affordable and simple, perfect for SEO newcomers and bloggers.

   Best for: Best for beginners on a budget · Pricing: $ ($29 to $99/mo) · neilpatel.com/ubersuggest/

6. #6Mangools

   8.1 / 9.4

   A suite of five beautifully simple and effective SEO tools.

   Best for: Best user interface design · Pricing: $ ($29 to $89/mo) · mangools.com

7. #7SpyFu

   7.9 / 9.4

   Unparalleled insights into competitor organic and paid keyword strategies.

   Best for: Best for competitor keyword research · Pricing: $ ($39 to $299/mo) · www.spyfu.com

8. #8Surfer SEO

   7.7 / 9.4

   Data-driven guidance for writing perfectly optimized content.

   Best for: Best for on-page content optimization · Pricing: $$ ($89 to $299/mo) · surferseo.com

9. #9Screaming Frog SEO Spider

   7.5 / 9.4

   The essential desktop tool for deep technical SEO crawling and analysis.

   Best for: Best for technical site audits · Pricing: $ (~$25/mo, billed annually) · www.screamingfrog.co.uk/seo-spider/

10. #1Semrush

    9.3 / 9.4

    Best for its deep integration within a complete, powerful SEO and marketing suite.

    Best for: Integrated all-in-one SEO suite · Pricing: $$$ ($129 to $499/mo) · www.semrush.com

11. #2Ahrefs

    9.2 / 9.4

    Top choice for data accuracy and detailed SERP feature tracking.

    Best for: Data accuracy and historical analysis · Pricing: $$$ ($99 to $999/mo) · ahrefs.com

See the full ranked list: The 11 Best SEO Tools for Small Business. Or compare any two: side-by-side.