Alternatives to Shopify

Shopify ranks #1 on the Top 11 The 11 Best E-Commerce Platforms for Small Business. Below: the higher-ranked alternatives we’d steer you to instead, by use case.

Verified . No paid placement — see methodology.

  1. #2WooCommerce

    88 / 9.4

    The most flexible and customizable option for businesses that are comfortable managing a WordPress site.

    Best for: Best for WordPress sites · Pricing: $ ($0 software + hosting costs) · woocommerce.com

  2. #3BigCommerce

    86 / 9.4

    Excellent for scaling businesses with its powerful built-in features and zero transaction fees.

    Best for: Best for fast-growing stores · Pricing: $$ ($29 to $299/mo) · www.bigcommerce.com

  3. #4Wix eCommerce

    84 / 9.4

    The easiest platform for creating visually stunning online stores, perfect for brand-conscious sellers.

    Best for: Best for design-focused brands · Pricing: $ ($27 to $159/mo) · www.wix.com/ecommerce

  4. Offers stunning templates and integrated tools, making it ideal for artists, designers, and service sellers.

    Best for: Best for creatives & artists · Pricing: $ ($27 to $49/mo) · www.squarespace.com/commerce

  5. An extremely powerful and scalable platform for businesses with significant technical resources.

    Best for: Most powerful open-source option · Pricing: $$$ ($0 software + high dev costs) · business.adobe.com/products/magento/open-source.html

  6. Easily add a store to any existing website or social media page.

    Best for: Best for existing websites · Pricing: $ ($0 to $82.50/mo) · www.ecwid.com

  7. #8Square Online

    78 / 9.4

    Perfect for businesses with a physical location, syncing online and in-person sales effortlessly.

    Best for: Best for physical retailers · Pricing: $ ($0 to $72/mo) · squareup.com/us/en/online-store

  8. #9Big Cartel

    76 / 9.4

    A simple, affordable, and stylish platform designed specifically for artists and creators with small inventories.

    Best for: Best for artists & makers · Pricing: $ ($0 to $19.99/mo) · www.bigcartel.com

  9. #10Shift4Shop

    75 / 9.4

    Offers a powerful, feature-rich platform for free if you use their payment processor.

    Best for: Best free feature-rich option · Pricing: $ ($0/mo) · www.shift4shop.com

  10. A design-first platform for creating bespoke, animation-rich online stores without code.

    Best for: Best for custom design · Pricing: $$ ($29 to $212/mo) · webflow.com/ecommerce

  11. #2BigCommerce

    9.1 / 9.4

    A feature-rich platform with strong SEO, ideal for mid-market brands wanting to avoid transaction fees.

    Best for: Best for built-in features · Pricing: $$ ($29 to $399+/mo) · www.bigcommerce.com

See the full ranked list: The 11 Best E-Commerce Platforms for Small Business. Or compare any two: side-by-side.