Applied Epic vs AMS360 vs HawkSoft: which insurance agency management system is best in 2026?
Every price and fact below was checked on each company's own website on October 9, 2026. Sources are listed at the bottom. No company pays to appear.
The short answer
Applied Epic is the best choice for mid-size and enterprise agencies running P&C and benefits in one browser-based system. Vertafore AMS360 is the pick for agencies that care most about built-in agency accounting, with commission splits and AI carrier statement matching. HawkSoft is best for small and mid-size independent agencies that want strong support: it reports 97% first-call resolution and an 18-year average customer tenure. None of the three publishes a price.
Side by side
| Applied Epic | Vertafore AMS360 | HawkSoft | |
|---|---|---|---|
| Top 11 rank | #1 | #2 | #3 |
| Best for | Mid-size and enterprise independent agencies | Agencies that want deep built-in accounting | Independent agencies that value support |
| Price | Not published. Quote only | Not published. Quote only | Not published. Quote only |
| Built for, in their words | "Growth-minded, mid-size, and enterprise independent agencies" | Small independent agencies through large multi-location firms | Independent agents |
| Lines of business | P&C and Benefits in one system, personal and commercial lines quoting | Policies, endorsements, claims and renewals via carrier download | Personal and commercial lines, carrier downloads, ACORD form prefill |
| Accounting | Integrated accounting built for insurance, plus digital payments | Billing, commission splits, general ledger, AI carrier statement matching across 200+ carriers | Trust accounting and commission management, with QuickBooks for operating accounting |
| Deployment | Browser-native cloud platform | Not stated on the product page | Desktop app with cloud-based data |
| Client self-service | Customer portal and mobile app | 24/7 customer access to insurance information | Not stated on the product page |
| Proof points they publish | 7 of the 10 largest US agencies standardised on Epic (Business Insurance Top 100) | Agencies have seen "up to 26% revenue growth without adding employees" | 97% of agencies recommend it, 97% first-call resolution, customers stay 18 years on average |
The winner, by what you need
Large, multi-line or enterprise agencies
Applied Epic
Applied built Epic for mid-size and enterprise agencies, runs P&C and benefits in one system, and says 7 of the 10 largest agencies have standardised on it.
Agencies that live in their accounting
Vertafore AMS360
AMS360 handles billing, auto-calculated commission splits and the general ledger, and matches carrier statements to agency transactions automatically.
Small and mid-size independent agencies
HawkSoft
HawkSoft was created by an independent agent in 1995, reports 97% first-call resolution, and says agencies stay with it 18 years on average.
Worth knowing
- None of the three vendors lists prices on its website. Expect a quote based on your agency size and modules.
- HawkSoft's 97% figure is the share of its agencies that recommend it. It is not a satisfaction score.
See all eleven in the full ranking: Applied Epic vs Vertafore AMS360 vs HawkSoft: 11 Best Insurance Agency Management Software 2026.
Sources
- Applied Epic built for, capabilities, browser-native, 7 of 10 largest agencies: https://www1.appliedsystems.com/en-us/solutions/for-agents/agency-management-system/applied-epic/
- AMS360 carrier download, accounting, AI statement matching, 26% growth claim, agency sizes: https://www.vertafore.com/products/agency-management-software/ams360
- HawkSoft 97% recommend, 97% first-call resolution, 18-year average tenure: https://hawksoft.com/
- HawkSoft created in 1995, lines, trust accounting, QuickBooks, desktop app with cloud data: https://hawksoft.com/agency-management-system/