Semrush vs Ahrefs vs Moz Pro: which SEO tool is best for a small team in 2026?

Q: Which is best for lowest entry price?

Moz Pro. Standard is $99 a month, or $79 a month paid yearly, against $129 for Ahrefs Lite and $139 for Semrush SEO.

Q: Which is best for trying it before paying?

Semrush. Semrush offers a free plan with no card and a 7-day trial. Ahrefs has no trial and Moz does not state a trial length.

Q: Which is best for most tracked keywords at the entry plan?

Ahrefs. Ahrefs Lite tracks 750 keywords at $129 a month. Moz Standard tracks 300 and Semrush SEO tracks 500.

Q: Which is best for adding team members?

Moz Pro. Moz includes 2 users on Medium and 3 on Large. Ahrefs includes 1 user on every plan and Semrush charges from $45 a month for each extra user.

Q: Which is best for agencies with many sites?

Semrush. Advanced covers 40 websites and 5,000 keywords, and Enterprise offers unlimited projects on request.

Every price and fact below was checked on each company's own website on October 11, 2026. Sources are listed at the bottom. No company pays to appear.

The short answer

Moz Pro is the cheapest way in, from $99 a month (or $79 a month paid yearly) and includes the most users per plan. Semrush is the better pick if you want a free tier and a 7-day trial, from $139 a month. Ahrefs suits teams that want the most tracked keywords per dollar and no discounts to track, from $129 a month.

Side by side

	Semrush	Ahrefs	Moz Pro
Top 11 rank	#1	#2	#3
Best for	Teams that want SEO and AI search tracking in one account, with a free tier and a 7-day trial	In-house teams that want a flat monthly price and the largest keyword allowance at entry level	Small businesses that want the lowest entry price and a yearly saving of 20%
Plans and monthly list price	SEO $139, Starter $199, Pro+ $299, Advanced $549 a month. Enterprise on request	Lite $129, Standard $249, Advanced $449 a month. Enterprise plans are also offered	Standard $99, Medium $179, Large $299 a month
Yearly billing	SEO $117.33, Starter $165.17, Pro+ $248.17, Advanced $455.67 a month, billed annually	Annual billing is arranged through support, no annual price shown	Standard $79, Medium $143, Large $239 a month, billed yearly (20% saving)
Entry plan limits	SEO: 5 websites, 500 keywords tracked daily	Lite: 5 projects, 750 tracked keywords, 5 tracked AI prompts	Standard: 3 tracked sites, 300 tracked keywords, 150 tracked prompts
Users	Additional users from $45 a month each	1 user on every plan. Extra users $40 (Lite), $60 (Standard) or $80 (Advanced) a month each	1 user on Standard, 2 on Medium, 3 on Large
Mid plan limits	Pro+: 15 websites, 1,500 keywords tracked daily	Standard: 20 projects, 2,000 tracked keywords, 10 tracked AI prompts	Medium: 10 tracked sites, 1,500 tracked keywords, 300 tracked prompts
Top published plan limits	Advanced: 40 websites, 5,000 keywords, share of voice, API data integration	Advanced: 50 projects, 5,000 tracked keywords, 20 tracked AI prompts	Large: 25 tracked sites, 3,000 tracked keywords, 600 tracked prompts
Free option	Free plan at $0: 1 demo project, 10 reports a day, no card needed	Ahrefs Free: limited access to Site Explorer and Site Audit	Free Moz Community account with limited access to MozBar and Keyword Explorer
Trial and discounts	7-day free trial, cancel anytime	No free trial and no discounts. Brand Radar is sold standalone from $199 a month	Free trial offered on the Medium plan, length not shown on the pricing page
AI search tracking	Included on the combined SEO + AI Search plans (Starter and up)	Tracked AI prompts on every plan, plus Brand Radar	AI visibility dashboards on every plan, tracking GPT, Gemini, Google AI Mode and Perplexity

The winner, by what you need

Lowest entry price

Moz Pro

Standard is $99 a month, or $79 a month paid yearly, against $129 for Ahrefs Lite and $139 for Semrush SEO.

Trying it before paying

Semrush

Semrush offers a free plan with no card and a 7-day trial. Ahrefs has no trial and Moz does not state a trial length.

Most tracked keywords at the entry plan

Ahrefs

Ahrefs Lite tracks 750 keywords at $129 a month. Moz Standard tracks 300 and Semrush SEO tracks 500.

Adding team members

Moz Pro

Moz includes 2 users on Medium and 3 on Large. Ahrefs includes 1 user on every plan and Semrush charges from $45 a month for each extra user.

Agencies with many sites

Semrush

Advanced covers 40 websites and 5,000 keywords, and Enterprise offers unlimited projects on request.

Worth knowing

Prices are US dollar list prices read on each vendor's own site on 11 October 2026 and can change at any time. Semrush and Moz advertise yearly discounts, so the monthly figures above are the higher list prices.
Moz was showing a 'last chance to save up to 40%' banner on the day of checking. The prices above are the standard figures shown on the plan cards.
Semrush and Moz both sell plans that combine SEO and AI search tracking, and Ahrefs sells Brand Radar as an extra. Limits are not directly comparable, because each vendor counts keywords, projects and prompts differently.
Enterprise pricing for Semrush is custom and was not published. Ahrefs and Moz Enterprise pricing was not shown on the pages read.

See all eleven in the full ranking: Semrush vs Ahrefs vs Moz Pro: 11 Best SEO Tools for Small Business 2026.

Sources

Semrush plans, monthly and annual prices, limits, add-on user price, free plan, 7-day trial, Enterprise: https://www.semrush.com/prices/
Ahrefs plans, prices, projects, tracked keywords and AI prompts, extra user prices, no discounts or trials, Ahrefs Free, annual billing via support, Brand Radar from $199: https://ahrefs.com/pricing
Moz Pro plans, monthly and yearly prices, users, tracked sites, keywords and prompts, AI models tracked, free trial on Medium, Community account: https://moz.com/products/pro/pricing