The 11 highest-rated marketing · analytics
The highest-rated provider in the Top 11 The 11 Best Customer Journey Analytics Platforms is Amplitude at 9.3/9.4, followed by Mixpanel (9.1/9.4).
Why this answer
Sorted by our 9.4-point composite score across 5 weighted criteria (see /methodology). Identical to the canonical ranking when the canonical ranking is also score-ordered.
Showing the top 11 of 11+ screened. Methodology at /methodology.
#1Amplitude(rank #1 in The 11 Best Customer Journey Analytics Platforms)
9.3/9.4The top choice for deep, fast analysis of complex product usage and user behavior.
Full Amplitude review · Compare: Amplitude vs Mixpanel · Alternatives
#2Mixpanel(rank #2 in The 11 Best Customer Journey Analytics Platforms)
9.1/9.4The most intuitive platform for self-serve user flow and retention analysis.
#3Heap(rank #3 in The 11 Best Customer Journey Analytics Platforms)
8.9/9.4Automatically captures all user data, eliminating manual tracking setup.
#4Contentsquare(rank #4 in The 11 Best Customer Journey Analytics Platforms)
8.6/9.4Combines journey analytics with session replay to show the 'why' behind user actions.
#5Adobe Analytics(rank #5 in The 11 Best Customer Journey Analytics Platforms)
8.4/9.4The enterprise standard for powerful, customizable omnichannel analytics.
#6Quantum Metric(rank #6 in The 11 Best Customer Journey Analytics Platforms)
8.2/9.4Automatically surfaces UX issues and quantifies their revenue impact.
#7Glassbox(rank #7 in The 11 Best Customer Journey Analytics Platforms)
8/9.4Top journey analytics choice for security-conscious financial services firms.
#8Woopra(rank #8 in The 11 Best Customer Journey Analytics Platforms)
7.9/9.4Strong on individual profiles and triggering actions in other marketing tools.
#9Pointillist (by Genesys)(rank #9 in The 11 Best Customer Journey Analytics Platforms)
7.8/9.4Best for analyzing journeys that cross from web to contact center.
#10mParticle(rank #10 in The 11 Best Customer Journey Analytics Platforms)
7.7/9.4A top-tier CDP with strong, integrated journey analytics capabilities.
#11FullStory(rank #11 in The 11 Best Customer Journey Analytics Platforms)
7.6/9.4A session replay tool that adds powerful quantitative journey analysis.
Methodology: /methodology · No paid placement ever · Verified .