Amazon Pay review

Reduces checkout friction by leveraging the trust and convenience of the Amazon customer ecosystem.

Verdict

Amazon Pay makes the list at #9 because it effectively leverages Amazon's massive customer base and trusted brand, allowing merchants to offer a one-click checkout experience that reduces friction and boosts conversion.

What customers praise

For customers already logged into Amazon, the checkout process is incredibly fast and seamless, using their stored payment and shipping information.

What customers criticise

It is not a full-service gateway for processing all payments, but rather an alternative checkout button that complements an existing gateway.

Best for

E-commerce merchants looking to provide a fast, familiar, and trusted checkout experience for the hundreds of millions of customers with Amazon accounts.

At a glance

• Integrations: Shopify, BigCommerce, Magento (Adobe Commerce), Zuora
• Compliance: PCI DSS Level 1
• Regions served: North America, Europe, Japan
• Typical onboarding: 0 days
• Free tier: yes

Red flags

Public risk signals as of June 2026: none. No material public risk signals as of 2026-06-09. See the full red-flag report.

Alternatives

See alternatives to Amazon Pay, or compare against the next-ranked entry: Amazon Pay vs Cybersource.

Source: Top 11 The 11 Best Payment Gateways, verified June 9, 2026 — no paid placement.