Brandfolder (by Smartsheet) review

Excels at tracking asset performance with its unique Brand Intelligence analytics.

Verdict

Brandfolder stands out for its 'Brand Intelligence' features, which provide unique analytics on asset usage and performance, making it ideal for teams focused on optimizing their content strategy.

What customers praise

The platform can show which assets are most frequently downloaded, shared, or embedded, providing concrete data to justify creative spend.

What customers criticise

Pricing is at the higher end of the market, and the deep integration with Smartsheet is most valuable for companies already using that platform.

Best for

Data-driven marketing teams that want to measure the impact and ROI of their brand assets.

At a glance

• Integrations: Smartsheet, Adobe Creative Cloud, Salesforce Marketing Cloud, WordPress, Figma, Sketch, HubSpot
• Compliance: GDPR, SOC 2 Type II, CCPA
• Regions served: North America, Europe, APAC
• Typical onboarding: 45 days

Red flags

Public risk signals as of June 2026: none. No material public risk signals as of 2026-06-17. See the full red-flag report.

Alternatives

See alternatives to Brandfolder (by Smartsheet), or compare against the next-ranked entry: Brandfolder (by Smartsheet) vs Acquia DAM (Widen).

Source: Top 11 The 11 Best Digital Asset Management Software, verified June 17, 2026 — no paid placement.