Frase review

Best for an SEO-first workflow, automating content briefs from SERP analysis.

Verdict

Frase is the top choice for an SEO-first workflow, as it automates the creation of detailed content briefs by analyzing top search results and then uses AI to help write the article.

What customers praise

The content optimization editor provides a real-time topic score, helping writers ensure they have covered all relevant keywords and concepts from competing articles.

What customers criticise

The AI writer itself is not as powerful or flexible as standalone tools like Jasper; its main strength lies in the SEO research and briefing features.

Best for

SEO specialists and content marketers who need to create long-form content that is optimized to rank on search engines.

At a glance

• Integrations: Google Search Console, WordPress
• Compliance: GDPR
• Regions served: Global
• Typical onboarding: 0 days

Red flags

Public risk signals as of June 2026: none. No material public risk signals as of 2026-06-21. See the full red-flag report.

Alternatives

See alternatives to Frase, or compare against the next-ranked entry: Frase vs Scalenut.

Source: Top 11 The 11 Best AI Writing Tools for Business, verified June 21, 2026 — no paid placement.