ON24 review

The best platform for deep, actionable audience data, built for the enterprise.

Verdict

ON24 is the undisputed leader for enterprise-grade webinar analytics, providing unparalleled insight into audience behavior that can be used to qualify leads and personalize follow-up at scale.

What customers praise

Its ability to track dozens of engagement metrics per attendee creates a rich data profile that integrates directly into marketing automation and CRM platforms.

What customers criticise

The platform is significantly more expensive than others on this list and is often considered overly complex and less user-friendly for small to mid-sized businesses.

Best for

Large enterprises that require deep, first-party data and analytics on audience engagement for their demand generation programs.

At a glance

• Integrations: Salesforce, Marketo, Eloqua, HubSpot, Veeva
• Compliance: GDPR, CCPA, SOC 2
• Regions served: Global
• Typical onboarding: 30 days

Red flags

Public risk signals as of June 2026: none. No material public risk signals as of 2026-06-07. See the full red-flag report.

Alternatives

See alternatives to ON24, or compare against the next-ranked entry: ON24 vs ClickMeeting.

Source: Top 11 The 11 Best Webinar Software Platforms (2026), verified June 7, 2026 — no paid placement.