Perpetua (formerly Sellics) review

Sophisticated, multi-channel advertising optimization for large brands.

Verdict

Perpetua, which acquired Sellics, is a top-tier choice for sophisticated advertising, offering powerful goal-based campaign creation and optimization across Amazon, Walmart, and Instacart.

What customers praise

Its ability to manage and optimize ad spend across multiple platforms from a single interface is a key differentiator, saving brand managers significant time.

What customers criticise

The legacy Sellics all-in-one seller tools have been deemphasized since the acquisition, and the platform's core focus is now on enterprise advertising, making it a poor fit for smaller sellers.

Best for

Brands looking to scale their advertising across multiple retail media networks, not just Amazon.

At a glance

• Integrations: Amazon Advertising, Walmart Connect, Instacart Ads, Target Product Ads
• Regions served: North America, Europe, Asia
• Typical onboarding: 14 days

Red flags

Public risk signals as of June 2026: none. No material public risk signals as of 2026-06-12. See the full red-flag report.

Alternatives

See alternatives to Perpetua (formerly Sellics), or compare against the next-ranked entry: Perpetua (formerly Sellics) vs Keepa.

Source: Top 11 The 11 Best Amazon Seller Tools, verified June 12, 2026 — no paid placement.