RollWorks review
A user-friendly platform focused on making account-based advertising easy for mid-market teams.
Top 11 rank
#4 of 11
Score
8.7/9.4
Pricing
$$$ ($25,000 to $100,000/yr)
HQ
San Francisco, USA
Verdict
RollWorks, a division of NextRoll, provides the most accessible entry point into sophisticated account-based advertising. The platform simplifies the process of identifying target accounts, finding the right contacts within them, and reaching them with display and social ads, making it a practical choice for teams without deep ABM expertise.
What customers praise
Its integration with HubSpot is particularly deep, allowing users to sync account lists and trigger campaigns based on CRM data with just a few clicks.
What customers criticise
The platform is heavily focused on advertising channels; teams needing website personalization or direct mail orchestration will need to integrate other tools.
Best for
Mid-market B2B companies that need a powerful, user-friendly platform for account-based advertising and website visitor identification.
At a glance
- Integrations: HubSpot, Salesforce, Marketo, Slack, G2, Bombora
- Compliance: GDPR, CCPA
- Regions served: North America, Europe, APAC
- Typical onboarding: 14 days
Red flags
Public risk signals as of June 2026: none. No material public risk signals as of 2026-06-18. See the full red-flag report.
Alternatives
See alternatives to RollWorks, or compare against the next-ranked entry: RollWorks vs HubSpot.
Source: Top 11 The 11 Best ABM Software Platforms, verified June 18, 2026 — no paid placement.