ActiveCampaign vs ConvertKit
Side-by-side from the Top 11 ranking of The 11 Best Email Marketing Software. Last verified June 4, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #2) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives). Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| ActiveCampaign | ConvertKit | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Email Marketing Software | #2 / The 11 Best Email Marketing Software |
| Score (out of 9.4) | 9.2 | 9 |
| Best for | Advanced automation & CRM | Creators & digital products |
| Pricing | $$ ($29 to $479+/mo) | $$ ($9 to $2,166+/mo) |
| HQ | Chicago, USA | Boise, USA |
| Founded | 2003 | 2013 |
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comConvertKit
The best platform for creators, offering powerful segmentation and tools to sell digital products with ease.
convertkit.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.