ActiveCampaign vs HubSpot
Side-by-side from the Top 11 rankings of ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026 and HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026. Last verified June 4, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #1) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| ActiveCampaign | HubSpot | |
|---|---|---|
| Top 11 rank | #1 / ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026 | #1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026 |
| Score (out of 9.4) | 9.2 | 9.3 |
| Best for | Advanced automation & CRM | All-in-one CRM platform |
| Pricing | $$ ($29 to $479+/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Chicago, USA | Cambridge, USA |
| Founded | 2003 | 2006 |
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comSee full entry in ActiveCampaign vs ConvertKit vs Brevo: 11 Best Email Marketing Software 2026
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.