ActiveCampaign vs HubSpot
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Software (2026) and The 11 Best Marketing Automation Software (2026). Last verified June 4, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #1) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| ActiveCampaign | HubSpot | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Email Marketing Software (2026) | #1 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 9.2 | 9.3 |
| Best for | Advanced automation & CRM | All-in-one CRM platform |
| Pricing | $$ ($29 to $479+/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Chicago, USA | Cambridge, USA |
| Founded | 2003 | 2006 |
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comSee full entry in The 11 Best Email Marketing Software (2026)
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.