ActiveCampaign vs Privy
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Software and The 11 Best Shopify Apps for Conversion Rate Optimization. Last verified June 4, 2026.
The short answer
ActiveCampaign ranks higher on Top 11 (#1 vs #6) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / Shopify merchants improving funnel conversion. Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
At a glance
| ActiveCampaign | Privy | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Email Marketing Software | #6 / The 11 Best Shopify Apps for Conversion Rate Optimization |
| Score (out of 9.4) | 9.2 | 8.4 |
| Best for | Advanced automation & CRM | Email list growth & popups |
| Pricing | $$ ($29 to $479+/mo) | $$ ($0 to $300+/mo) |
| HQ | Chicago, USA | Boston, MA, USA |
| Founded | 2003 | 2011 |
ActiveCampaign
Unmatched automation and integrated CRM make it the top choice for businesses ready to scale their marketing efforts.
www.activecampaign.comPrivy
The go-to app for popups, email capture, and cart saver campaigns.
www.privy.com/See full entry in The 11 Best Shopify Apps for Conversion Rate Optimization
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.