Adobe Analytics vs FullStory
Side-by-side from the Top 11 rankings of The 11 Best Customer Journey Analytics Platforms and The 11 Best Session Replay Tools. Last verified June 20, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #5) for Marketing and growth teams mapping and optimizing multi-touch customer journeys / Teams watching real user sessions and heatmaps. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| Adobe Analytics | FullStory | |
|---|---|---|
| Top 11 rank | #5 / The 11 Best Customer Journey Analytics Platforms | #1 / The 11 Best Session Replay Tools |
| Score (out of 9.4) | 8.4 | 9.3 |
| Best for | Enterprises in the Adobe ecosystem | High-fidelity, proactive analytics |
| Pricing | $$$$ (Custom enterprise pricing) | $$$$ (Custom enterprise plans) |
| HQ | San Jose, USA | Atlanta, USA |
| Founded | 1996 | 2014 |
Adobe Analytics
The enterprise standard for powerful, customizable omnichannel analytics.
business.adobe.com/products/analytics/adobe-analytics.htmlSee full entry in The 11 Best Customer Journey Analytics Platforms
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.