Adobe Marketo Engage vs HubSpot

Side-by-side from the Top 11 ranking of HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026. Last verified June 7, 2026.

The short answer

HubSpot ranks higher on Top 11 (#1 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.

At a glance

Adobe Marketo EngageHubSpot
Top 11 rank#4 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026#1 / HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026
Score (out of 9.4)8.69.3
Best forEnterprise B2B powerhouseAll-in-one CRM platform
Pricing$$$$ ($1,500 to $10,000+/mo)$$$ ($800 to $3,600/mo)
HQSan Jose, USACambridge, USA
Founded20062006

Adobe Marketo Engage

An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.

business.adobe.com/products/marketo/adobe-marketo.html

See full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026

HubSpot

The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.

www.hubspot.com

See full entry in HubSpot vs ActiveCampaign vs Klaviyo: 11 Best Marketing Automation Software 2026

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.