Adobe Marketo Engage vs HubSpot
Side-by-side from the Top 11 ranking of The 11 Best Marketing Automation Software (2026). Last verified June 7, 2026.
The short answer
HubSpot ranks higher on Top 11 (#1 vs #4) for Marketing managers choosing marketing automation platforms (HubSpot vs Marketo vs ActiveCampaign vs Klaviyo). The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
At a glance
| Adobe Marketo Engage | HubSpot | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Marketing Automation Software (2026) | #1 / The 11 Best Marketing Automation Software (2026) |
| Score (out of 9.4) | 8.6 | 9.3 |
| Best for | Enterprise B2B powerhouse | All-in-one CRM platform |
| Pricing | $$$$ ($1,500 to $10,000+/mo) | $$$ ($800 to $3,600/mo) |
| HQ | San Jose, USA | Cambridge, USA |
| Founded | 2006 | 2006 |
Adobe Marketo Engage
An incredibly powerful and customizable enterprise platform, but with a steep learning curve and high price.
business.adobe.com/products/marketo/adobe-marketo.htmlSee full entry in The 11 Best Marketing Automation Software (2026)
HubSpot
The best all-in-one platform with an exceptional CRM and user experience, ideal for scaling businesses.
www.hubspot.comSee full entry in The 11 Best Marketing Automation Software (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.