Affinity vs Floww
Side-by-side from the Top 11 ranking of The 11 Best Investor Relations CRMs. Last verified June 12, 2026.
The short answer
Affinity ranks higher on Top 11 (#3 vs #8) for Founders managing investor relationships and cap tables. The best tool for automatically tracking investor communication and mapping your network.
At a glance
| Affinity | Floww | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Investor Relations CRMs | #8 / The 11 Best Investor Relations CRMs |
| Score (out of 9.4) | 8.8 | 7.6 |
| Best for | Automated relationship intelligence | UK fundraising and reporting platform |
| Pricing | $$$ ($5,000 to $25,000+/yr) | $$ (£500 to £5,000/yr) |
| HQ | San Francisco, USA | London, UK |
| Founded | 2014 | 2017 |
Affinity
The best tool for automatically tracking investor communication and mapping your network.
www.affinity.coFloww
An integrated cap table, reporting, and investor network platform focused on the UK market.
floww.ioMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.