Ambassador vs Viral Loops
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
Ambassador ranks higher on Top 11 (#9 vs #10) for Growth teams building referral and word-of-mouth programs. A reliable, all-in-one platform for referral, affiliate, and influencer programs.
At a glance
| Ambassador | Viral Loops | |
|---|---|---|
| Top 11 rank | #9 / The 11 Best Referral Marketing Software Tools | #10 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 7.6 | 7.4 |
| Best for | All-in-one relationship marketing | Viral contests and giveaways |
| Pricing | $$$ ($800 to $1500/mo) | $ ($49 to $299/mo) |
| HQ | Royal Oak, USA | London, UK |
| Founded | 2010 | 2016 |
Ambassador
A reliable, all-in-one platform for referral, affiliate, and influencer programs.
www.getambassador.comSee full entry in The 11 Best Referral Marketing Software Tools
Viral Loops
A template-driven platform for running short-term viral marketing campaigns.
viralloops.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.