Amplitude vs Hotjar
Side-by-side from the Top 11 ranking of The 11 Best Product Analytics Tools. Last verified June 9, 2026.
The short answer
Amplitude ranks higher on Top 11 (#1 vs #7) for Product teams measuring usage and funnels. The most powerful and scalable platform for deep behavioral analysis at the enterprise level.
At a glance
| Amplitude | Hotjar | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Product Analytics Tools | #7 / The 11 Best Product Analytics Tools |
| Score (out of 9.4) | 9.3 | 8 |
| Best for | Enterprise-grade behavioral analysis | Visual behavior analytics and feedback |
| Pricing | $$$$ (Custom Enterprise Pricing) | $$ (Starts ~$39/mo) |
| HQ | San Francisco, USA | St. Julian's, Malta |
| Founded | 2012 | 2014 |
Amplitude
The most powerful and scalable platform for deep behavioral analysis at the enterprise level.
amplitude.comHotjar
The easiest way to visualize user behavior with heatmaps, recordings, and surveys.
www.hotjar.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.