Amplitude vs mParticle
Side-by-side from the Top 11 rankings of The 11 Best Product Analytics Tools and The 11 Best Customer Data Platforms (CDPs). Last verified June 9, 2026.
The short answer
Amplitude ranks higher on Top 11 (#1 vs #3) for Product teams measuring usage and funnels / Marketing and data teams unifying customer data across channels. The most powerful and scalable platform for deep behavioral analysis at the enterprise level.
At a glance
| Amplitude | mParticle | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Product Analytics Tools | #3 / The 11 Best Customer Data Platforms (CDPs) |
| Score (out of 9.4) | 9.3 | 8.9 |
| Best for | Enterprise-grade behavioral analysis | Mobile-first B2C companies |
| Pricing | $$$$ (Custom Enterprise Pricing) | $$$$ (Custom Enterprise) |
| HQ | San Francisco, USA | New York, USA |
| Founded | 2012 | 2013 |
Amplitude
The most powerful and scalable platform for deep behavioral analysis at the enterprise level.
amplitude.commParticle
Top choice for mobile-app-focused brands needing deep app data integration.
www.mparticle.comSee full entry in The 11 Best Customer Data Platforms (CDPs)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.