Annex Cloud vs Marsello
Side-by-side from the Top 11 ranking of The 11 Best Customer Loyalty & Rewards Software. Last verified June 18, 2026.
The short answer
Annex Cloud ranks higher on Top 11 (#7 vs #10) for Retailers and ecommerce brands running loyalty programs. Best for bridging the gap between online and offline retail loyalty.
At a glance
| Annex Cloud | Marsello | |
|---|---|---|
| Top 11 rank | #7 / The 11 Best Customer Loyalty & Rewards Software | #10 / The 11 Best Customer Loyalty & Rewards Software |
| Score (out of 9.4) | 8.1 | 7.5 |
| Best for | Unified online & in-store loyalty | All-in-one marketing for SMBs |
| Pricing | $$$$ ($2,500 to $15,000+/mo) | $$ ($100 to $500+/mo) |
| HQ | Los Angeles, USA | Wellington, New Zealand |
| Founded | 2010 | 2014 |
Annex Cloud
Best for bridging the gap between online and offline retail loyalty.
www.annexcloud.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Marsello
Simplified, affordable loyalty and marketing automation for small teams.
www.marsello.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.