Antavo vs Marsello
Side-by-side from the Top 11 ranking of The 11 Best Customer Loyalty & Rewards Software. Last verified June 18, 2026.
The short answer
Antavo ranks higher on Top 11 (#6 vs #10) for Retailers and ecommerce brands running loyalty programs. Best for complex, omnichannel loyalty programs at enterprise scale.
At a glance
| Antavo | Marsello | |
|---|---|---|
| Top 11 rank | #6 / The 11 Best Customer Loyalty & Rewards Software | #10 / The 11 Best Customer Loyalty & Rewards Software |
| Score (out of 9.4) | 8.3 | 7.5 |
| Best for | Enterprise omnichannel loyalty | All-in-one marketing for SMBs |
| Pricing | $$$$ ($2,000 to $10,000+/mo) | $$ ($100 to $500+/mo) |
| HQ | London, UK | Wellington, New Zealand |
| Founded | 2012 | 2014 |
Antavo
Best for complex, omnichannel loyalty programs at enterprise scale.
antavo.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Marsello
Simplified, affordable loyalty and marketing automation for small teams.
www.marsello.comSee full entry in The 11 Best Customer Loyalty & Rewards Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.