Big Cartel vs Shift4Shop

Side-by-side from the Top 11 ranking of The 11 Best E-Commerce Platforms for Small Business. Last verified June 4, 2026.

The short answer

Big Cartel ranks higher on Top 11 (#9 vs #10) for Small business owners choosing an e-commerce platform (Shopify vs WooCommerce vs BigCommerce). A simple, affordable, and stylish platform designed specifically for artists and creators with small inventories.

At a glance

Big CartelShift4Shop
Top 11 rank#9 / The 11 Best E-Commerce Platforms for Small Business#10 / The 11 Best E-Commerce Platforms for Small Business
Score (out of 9.4)7675
Best forBest for artists & makersBest free feature-rich option
Pricing$ ($0 to $19.99/mo)$ ($0/mo)
HQSalt Lake City, USATamarac, USA
Founded20051997

Big Cartel

A simple, affordable, and stylish platform designed specifically for artists and creators with small inventories.

www.bigcartel.com

See full entry in The 11 Best E-Commerce Platforms for Small Business

Shift4Shop

Offers a powerful, feature-rich platform for free if you use their payment processor.

www.shift4shop.com

See full entry in The 11 Best E-Commerce Platforms for Small Business

Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.