Brandfolder (by Smartsheet) vs Air
Side-by-side from the Top 11 ranking of The 11 Best Digital Asset Management Software. Last verified June 17, 2026.
The short answer
Brandfolder (by Smartsheet) ranks higher on Top 11 (#3 vs #10) for Marketing teams organizing brand assets, images, and creative files. Excels at tracking asset performance with its unique Brand Intelligence analytics.
At a glance
| Brandfolder (by Smartsheet) | Air | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best Digital Asset Management Software | #10 / The 11 Best Digital Asset Management Software |
| Score (out of 9.4) | 8.8 | 7.5 |
| Best for | Asset analytics and intelligence | Modern creative collaboration |
| Pricing | $$$$ ($40,000+/year) | $$ ($500 - $2,500/mo) |
| HQ | Denver, USA | New York, USA |
| Founded | 2012 | 2017 |
Brandfolder (by Smartsheet)
Excels at tracking asset performance with its unique Brand Intelligence analytics.
www.brandfolder.comSee full entry in The 11 Best Digital Asset Management Software
Air
Best-in-class user experience for visual collaboration among small creative teams.
www.air.incSee full entry in The 11 Best Digital Asset Management Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.