Bynder vs Brandfolder (by Smartsheet)
Side-by-side from the Top 11 ranking of The 11 Best Digital Asset Management Software. Last verified June 17, 2026.
The short answer
Bynder ranks higher on Top 11 (#1 vs #3) for Marketing teams organizing brand assets, images, and creative files. Best for enterprise scale with its strong workflow automation and brand portal features.
At a glance
| Bynder | Brandfolder (by Smartsheet) | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Digital Asset Management Software | #3 / The 11 Best Digital Asset Management Software |
| Score (out of 9.4) | 9.2 | 8.8 |
| Best for | Enterprise-scale brand management | Asset analytics and intelligence |
| Pricing | $$$$ ($50,000+/year) | $$$$ ($40,000+/year) |
| HQ | Amsterdam, Netherlands | Denver, USA |
| Founded | 2013 | 2012 |
Bynder
Best for enterprise scale with its strong workflow automation and brand portal features.
www.bynder.comSee full entry in The 11 Best Digital Asset Management Software
Brandfolder (by Smartsheet)
Excels at tracking asset performance with its unique Brand Intelligence analytics.
www.brandfolder.comSee full entry in The 11 Best Digital Asset Management Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.