Canto vs Brandfolder (by Smartsheet)
Side-by-side from the Top 11 ranking of The 11 Best Digital Asset Management Software. Last verified June 17, 2026.
The short answer
Canto ranks higher on Top 11 (#2 vs #3) for Marketing teams organizing brand assets, images, and creative files. Top choice for ease of use, leading to quick team adoption in mid-sized companies.
At a glance
| Canto | Brandfolder (by Smartsheet) | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Digital Asset Management Software | #3 / The 11 Best Digital Asset Management Software |
| Score (out of 9.4) | 9 | 8.8 |
| Best for | User-friendly mid-market DAM | Asset analytics and intelligence |
| Pricing | $$$ ($15,000 - $40,000/year) | $$$$ ($40,000+/year) |
| HQ | San Francisco, USA | Denver, USA |
| Founded | 1990 | 2012 |
Canto
Top choice for ease of use, leading to quick team adoption in mid-sized companies.
www.canto.comSee full entry in The 11 Best Digital Asset Management Software
Brandfolder (by Smartsheet)
Excels at tracking asset performance with its unique Brand Intelligence analytics.
www.brandfolder.comSee full entry in The 11 Best Digital Asset Management Software
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.