Carta vs Floww
Side-by-side from the Top 11 rankings of The 11 Best Cap Table Management Software and The 11 Best Investor Relations CRMs. Last verified June 3, 2026.
The short answer
Carta ranks higher on Top 11 (#1 vs #8) for Startup founders managing equity, options, and 409A / Founders managing investor relationships and cap tables. The industry standard for compliance-focused, end-to-end equity management.
At a glance
| Carta | Floww | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Cap Table Management Software | #8 / The 11 Best Investor Relations CRMs |
| Score (out of 9.4) | 9.3 | 7.6 |
| Best for | Compliance & late-stage scale | UK fundraising and reporting platform |
| Pricing | $$$ ($2,800 to $15,000+/yr) | $$ (£500 to £5,000/yr) |
| HQ | San Francisco, USA | London, UK |
| Founded | 2012 | 2017 |
Floww
An integrated cap table, reporting, and investor network platform focused on the UK market.
floww.ioMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.