Close vs Keap
Side-by-side from the Top 11 rankings of Salesforce Sales Cloud vs HubSpot Sales Hub vs Pipedrive: 11 Best Sales CRM Software 2026 and HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026. Last verified June 5, 2026.
The short answer
Close ranks higher on Top 11 (#4 vs #9) for Sales managers and founders choosing CRM software for sales teams (Salesforce vs HubSpot vs Pipedrive vs Close) / Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The ultimate all-in-one communication and sales CRM for inside sales.
At a glance
| Close | Keap | |
|---|---|---|
| Top 11 rank | #4 / Salesforce Sales Cloud vs HubSpot Sales Hub vs Pipedrive: 11 Best Sales CRM Software 2026 | #9 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 |
| Score (out of 9.4) | 8.6 | 7.6 |
| Best for | Best for high-velocity sales teams | Best for sales & marketing automation |
| Pricing | $$$ ($29 to $149/user/mo) | $$$ ($199 to $289/mo) |
| HQ | Palo Alto, USA | Chandler, USA |
| Founded | 2013 | 2001 |
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.