Close vs Keap
Side-by-side from the Top 11 rankings of The 11 Best Sales CRM Software (2026) and The 11 Best CRM Software for Small Business. Last verified June 5, 2026.
The short answer
Close ranks higher on Top 11 (#4 vs #9) for Sales managers and founders choosing CRM software for sales teams (Salesforce vs HubSpot vs Pipedrive vs Close) / Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The ultimate all-in-one communication and sales CRM for inside sales.
At a glance
| Close | Keap | |
|---|---|---|
| Top 11 rank | #4 / The 11 Best Sales CRM Software (2026) | #9 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 8.6 | 7.6 |
| Best for | Best for high-velocity sales teams | Best for sales & marketing automation |
| Pricing | $$$ ($29 to $149/user/mo) | $$$ ($199 to $289/mo) |
| HQ | Palo Alto, USA | Chandler, USA |
| Founded | 2013 | 2001 |
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.