ConvertKit vs HubSpot Marketing Hub
Side-by-side from the Top 11 rankings of The 11 Best Email Marketing Software and The 11 Best Social Media Tools for B2B. Last verified June 4, 2026.
The short answer
HubSpot Marketing Hub ranks higher on Top 11 (#1 vs #2) for Small business owners and marketers choosing email marketing tools (Mailchimp alternatives) / B2B marketers scheduling and analyzing social. Unbeatable for tying social activity directly to CRM records, leads, and revenue.
At a glance
| ConvertKit | HubSpot Marketing Hub | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Email Marketing Software | #1 / The 11 Best Social Media Tools for B2B |
| Score (out of 9.4) | 9 | 9.2 |
| Best for | Creators & digital products | Integrating social into the CRM |
| Pricing | $$ ($9 to $2,166+/mo) | $$$ ($800 to $3,600/mo) |
| HQ | Boise, USA | Cambridge, USA |
| Founded | 2013 | 2006 |
ConvertKit
The best platform for creators, offering powerful segmentation and tools to sell digital products with ease.
convertkit.comHubSpot Marketing Hub
Unbeatable for tying social activity directly to CRM records, leads, and revenue.
www.hubspot.com/products/marketing/social-media-softwareMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.