Demandbase vs Influ2
Side-by-side from the Top 11 ranking of The 11 Best ABM Software Platforms. Last verified June 18, 2026.
The short answer
Demandbase ranks higher on Top 11 (#2 vs #11) for B2B marketing teams running account-based marketing campaigns. An all-in-one platform for account intelligence, activation, and measurement.
At a glance
| Demandbase | Influ2 | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best ABM Software Platforms | #11 / The 11 Best ABM Software Platforms |
| Score (out of 9.4) | 9.2 | 7.5 |
| Best for | Unified GTM platform | Person-based advertising |
| Pricing | $$$$ ($50,000 to $200,000+/yr) | $$$ ($3,000 to $8,000+/mo) |
| HQ | San Francisco, USA | New York, USA |
| Founded | 2007 | 2016 |
Demandbase
An all-in-one platform for account intelligence, activation, and measurement.
www.demandbase.comInflu2
A unique platform for targeting specific individuals, not just accounts, with ads.
www.influ2.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.