Demandbase vs ZoomInfo MarketingOS
Side-by-side from the Top 11 ranking of The 11 Best ABM Software Platforms. Last verified June 18, 2026.
The short answer
Demandbase ranks higher on Top 11 (#2 vs #9) for B2B marketing teams running account-based marketing campaigns. An all-in-one platform for account intelligence, activation, and measurement.
At a glance
| Demandbase | ZoomInfo MarketingOS | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best ABM Software Platforms | #9 / The 11 Best ABM Software Platforms |
| Score (out of 9.4) | 9.2 | 7.9 |
| Best for | Unified GTM platform | ABM powered by elite B2B data |
| Pricing | $$$$ ($50,000 to $200,000+/yr) | $$$ ($25,000 to $80,000/yr) |
| HQ | San Francisco, USA | Vancouver, USA |
| Founded | 2007 | 2007 |
Demandbase
An all-in-one platform for account intelligence, activation, and measurement.
www.demandbase.comZoomInfo MarketingOS
Leverages ZoomInfo's superior company and contact data for precise audience targeting.
www.zoominfo.com/products/marketingosMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.