Folk vs HubSpot CRM
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business (2026). Last verified June 4, 2026.
The short answer
HubSpot CRM ranks higher on Top 11 (#1 vs #11) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The best balance of power and simplicity, with an unbeatable free plan for starting out.
At a glance
| Folk | HubSpot CRM | |
|---|---|---|
| Top 11 rank | #11 / The 11 Best CRM Software for Small Business (2026) | #1 / The 11 Best CRM Software for Small Business (2026) |
| Score (out of 9.4) | 7.1 | 9.3 |
| Best for | A modern, collaborative, flexible CRM | Best overall free CRM and scalability |
| Pricing | $ ($0 to $39/user/mo) | $ ($0 to $1,200/mo) |
| HQ | Paris, France | Cambridge, USA |
| Founded | 2020 | 2006 |
Folk
A flexible, Notion-like take on CRM, ideal for collaborative contact management.
www.folk.app/See full entry in The 11 Best CRM Software for Small Business (2026)
HubSpot CRM
The best balance of power and simplicity, with an unbeatable free plan for starting out.
www.hubspot.com/products/crmSee full entry in The 11 Best CRM Software for Small Business (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.