Freshsales vs Keap
Side-by-side from the Top 11 ranking of The 11 Best CRM Software for Small Business. Last verified June 4, 2026.
The short answer
Freshsales ranks higher on Top 11 (#3 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). An intuitive, sales-focused CRM with excellent built-in communication tools.
At a glance
| Freshsales | Keap | |
|---|---|---|
| Top 11 rank | #3 / The 11 Best CRM Software for Small Business | #9 / The 11 Best CRM Software for Small Business |
| Score (out of 9.4) | 8.9 | 7.6 |
| Best for | Best for integrated sales communication | Best for sales & marketing automation |
| Pricing | $ ($0 to $83/user/mo) | $$$ ($199 to $289/mo) |
| HQ | San Mateo, USA | Chandler, USA |
| Founded | 2010 | 2001 |
Freshsales
An intuitive, sales-focused CRM with excellent built-in communication tools.
www.freshworks.com/crm/sales/See full entry in The 11 Best CRM Software for Small Business
Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/See full entry in The 11 Best CRM Software for Small Business
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.