Friendbuy vs GrowSurf
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
Friendbuy ranks higher on Top 11 (#2 vs #7) for Growth teams building referral and word-of-mouth programs. A highly customizable, enterprise-grade platform for major DTC brands.
At a glance
| Friendbuy | GrowSurf | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Referral Marketing Software Tools | #7 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 9 | 8 |
| Best for | Enterprise DTC and retail brands | Startups and early-stage SaaS |
| Pricing | $$$$ ($2,000+ /mo) | $$ ($300 to $750/mo) |
| HQ | Los Angeles, USA | Wilmington, USA |
| Founded | 2010 | 2017 |
Friendbuy
A highly customizable, enterprise-grade platform for major DTC brands.
www.friendbuy.comSee full entry in The 11 Best Referral Marketing Software Tools
GrowSurf
An easy-to-use and affordable tool for startups to launch referral campaigns.
growsurf.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.