Friendbuy vs Viral Loops
Side-by-side from the Top 11 ranking of The 11 Best Referral Marketing Software Tools. Last verified June 18, 2026.
The short answer
Friendbuy ranks higher on Top 11 (#2 vs #10) for Growth teams building referral and word-of-mouth programs. A highly customizable, enterprise-grade platform for major DTC brands.
At a glance
| Friendbuy | Viral Loops | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Referral Marketing Software Tools | #10 / The 11 Best Referral Marketing Software Tools |
| Score (out of 9.4) | 9 | 7.4 |
| Best for | Enterprise DTC and retail brands | Viral contests and giveaways |
| Pricing | $$$$ ($2,000+ /mo) | $ ($49 to $299/mo) |
| HQ | Los Angeles, USA | London, UK |
| Founded | 2010 | 2016 |
Friendbuy
A highly customizable, enterprise-grade platform for major DTC brands.
www.friendbuy.comSee full entry in The 11 Best Referral Marketing Software Tools
Viral Loops
A template-driven platform for running short-term viral marketing campaigns.
viralloops.comSee full entry in The 11 Best Referral Marketing Software Tools
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.