Front vs Groove
Side-by-side from the Top 11 rankings of The 11 Best Customer Support Software (2026) and The 11 Best Sales Engagement Platforms (2026). Last verified June 4, 2026.
The short answer
Front ranks higher on Top 11 (#2 vs #5) for Small and mid-size businesses choosing help desk and support software (Zendesk alternatives) / Sales teams running outbound sequences and multi-channel prospecting. Excellent for collaborative, multi-stakeholder communication centered around an inbox.
At a glance
| Front | Groove | |
|---|---|---|
| Top 11 rank | #2 / The 11 Best Customer Support Software (2026) | #5 / The 11 Best Sales Engagement Platforms (2026) |
| Score (out of 9.4) | 9 | 8.3 |
| Best for | Collaborative, email-centric support hub | Best for Salesforce-native teams |
| Pricing | $$$ ($59 to $229/agent/mo) | $$$ ($80 to $130/user/mo) |
| HQ | San Francisco, USA | San Francisco, USA |
| Founded | 2013 | 2014 |
Front
Excellent for collaborative, multi-stakeholder communication centered around an inbox.
www.front.comSee full entry in The 11 Best Customer Support Software (2026)
Groove
The leading choice for teams wanting a true Salesforce-native engagement experience.
groove.coSee full entry in The 11 Best Sales Engagement Platforms (2026)
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.