FullStory vs AB Tasty
Side-by-side from the Top 11 rankings of The 11 Best Session Replay Tools and The 11 Best A/B Testing Tools. Last verified June 12, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #3) for Teams watching real user sessions and heatmaps / Growth teams running experiments. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| FullStory | AB Tasty | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Session Replay Tools | #3 / The 11 Best A/B Testing Tools |
| Score (out of 9.4) | 9.3 | 8.8 |
| Best for | High-fidelity, proactive analytics | AI-powered personalization & testing |
| Pricing | $$$$ (Custom enterprise plans) | $$$$ (Custom plans) |
| HQ | Atlanta, USA | Paris, France |
| Founded | 2014 | 2009 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comAB Tasty
A user-friendly platform excelling at AI-driven personalization for e-commerce and marketing.
www.abtasty.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.