FullStory vs Google Analytics 4
Side-by-side from the Top 11 rankings of The 11 Best Session Replay Tools and The 11 Best CRO Tools for Higher Conversions. Last verified June 12, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #10) for Teams watching real user sessions and heatmaps / Growth and product teams improving website conversion rates. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| FullStory | Google Analytics 4 | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Session Replay Tools | #10 / The 11 Best CRO Tools for Higher Conversions |
| Score (out of 9.4) | 9.3 | 7.4 |
| Best for | High-fidelity, proactive analytics | Free, integrated A/B testing |
| Pricing | $$$$ (Custom enterprise plans) | Free |
| HQ | Atlanta, USA | Mountain View, USA |
| Founded | 2014 | 2005 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comGoogle Analytics 4
A free and powerful entry point for teams already using Google's ecosystem.
marketingplatform.google.com/about/analytics/See full entry in The 11 Best CRO Tools for Higher Conversions
Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.