FullStory vs Hotjar
Side-by-side from the Top 11 ranking of The 11 Best Product Analytics Tools. Last verified June 9, 2026.
The short answer
FullStory ranks higher on Top 11 (#5 vs #7) for Product teams measuring usage and funnels. The best for combining analytics with high-fidelity session replay to understand user friction.
At a glance
| FullStory | Hotjar | |
|---|---|---|
| Top 11 rank | #5 / The 11 Best Product Analytics Tools | #7 / The 11 Best Product Analytics Tools |
| Score (out of 9.4) | 8.5 | 8 |
| Best for | Analytics with pixel-perfect session replay | Visual behavior analytics and feedback |
| Pricing | $$$$ (Custom Pricing) | $$ (Starts ~$39/mo) |
| HQ | Atlanta, USA | St. Julian's, Malta |
| Founded | 2014 | 2014 |
FullStory
The best for combining analytics with high-fidelity session replay to understand user friction.
www.fullstory.comHotjar
The easiest way to visualize user behavior with heatmaps, recordings, and surveys.
www.hotjar.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.