FullStory vs Microsoft Clarity
Side-by-side from the Top 11 ranking of The 11 Best Session Replay Tools. Last verified June 12, 2026.
The short answer
FullStory ranks higher on Top 11 (#1 vs #5) for Teams watching real user sessions and heatmaps. Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
At a glance
| FullStory | Microsoft Clarity | |
|---|---|---|
| Top 11 rank | #1 / The 11 Best Session Replay Tools | #5 / The 11 Best Session Replay Tools |
| Score (out of 9.4) | 9.3 | 8.4 |
| Best for | High-fidelity, proactive analytics | Best free session replay |
| Pricing | $$$$ (Custom enterprise plans) | $ (Free) |
| HQ | Atlanta, USA | Redmond, USA |
| Founded | 2014 | 2020 |
FullStory
Best for its flawless playback and automatic event indexing, enabling deep, retroactive analysis.
www.fullstory.comMicrosoft Clarity
Unbeatable value as a completely free tool with unlimited sessions.
clarity.microsoft.comMethodology and scoring weights live at /methodology. No vendor pays for placement — see about.